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Home::Viral Marketing
Using RSS feeds to increase sales
Author : Joe Duchesne
RSS feeds are reshaping how we access information online. In the
past, when you wanted to know when your favorite information
site had some new information on it, you had to go visit the
website, wait for it to load, get distracted, etc. With the
growing popularity of RSS feeds however, this is no longer
necessary.
One ingenious use of RSS feeds is to get your customers to
subscribe to an RSS feed on the latest products you offer. The
latest sales for the month, news related to the products and
services you offer and more. Using an RSS feed, a customer can
know exactly when you post new information online without
wasting time or having to wade through information that they
aren't interested in. Keeping yourself in front of your customer
will result in more sales.
An RSS feed for your coupons
FindSavings.com for instance offers their visitors the ability
to subscribe to RSS Feeds for coupon deals being offered by the
favorite brand name stores. Whenever a new sale or rebate is
posted, the customer is notified via their RSS news aggregator,
their browser or their online reader. Getting the sale into the
hands of the customer right away increases the chance that a
sale is made.
RSS feeds bypass nasty spam filters
Every day it seems that email spam is growing. It has gotten so
bad that the usefulness of email as a communication medium has
been greatly compromised. Because of this volume of spam, as
much as 85% of your email messages may not get through to your
customers. Using RSS feeds, you can achieve 100% delivery
effectively bypassing traditional spam filters.
RSS gives your customers exactly what they want
RSS feeds can be created on very specific topics. Like a laser
beam, they can be aimed to give information on very specific
niches. Narrowing the focus of a feed will generally increase
the usefulness of the feed to the customer. It also increases
the customers interest and trust in what the feed offers to
them. All of this will result in more sales.
Want to us RSS feeds to increase your sales? Give your customers
the information that they want and crave and your bottom line
will thank them.
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