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Home::Viral Marketing
TurboCharge Your Site With Article Writing
Author : Titus Hoskins
Writing articles related to your site's topic and syndicating
these articles all over the web is a very effective way of
marketing your site. This simple, yet effective marketing
strategy will deliver targeted visitors, increase your rankings
and boost your sales.
In essence, article writing will 'TurboCharge' your site!
Although it sounds more like a catch-phrase from a marketer's
hype-fest, its the most appropriate phrase to describe the
effect article writing will have on your web site. It perfectly
sums up the major benefits of article marketing.
Article writing will quickly:
* boost one-way links to your site * help you brand your name or
site * help sell or pre-sell your products * bring in plenty of
targeted traffic * give you and your site more creditability
The effects can sometimes be jarring...
One minute, your site is humming along at its regular pace, then
suddenly, you check your web logs and your stats has doubled or
even tripled. There is a massive flood of visitors coming to
your site. Sometimes, it may only be one site which picks up
your article and features it in their ezine, bringing in
targeted visitors to your site. Other times, it may be many
sites and ezines displaying your articles, causing a large
influx of guests to your site.
All of the above has happened to me!
First, some background, I had heard other marketers sing the
praises of article writing for so long I decided to do a
test-run and see the proof for myself. Writing over 30 articles
since January of this year, I kept track of my results over this
six month period - to view these articles and find out where
some of them ended up, just google my name "TITUS HOSKINS".
Finding and researching material for articles was not a problem.
Online forums, subscribers' questions, and my own marketing
tasks were a great source of ideas. Compiling and writing
original articles that would stand out from the crowd was the
hard part.
Here are some pointers that I learned about article writing that
may also help you:
Find the Right Title - Choosing the right title will make or
break your article, keep it short and put the main benefit of
your article in your title, i.e. what will readers actually
acquire from reading your article?
Keep Your Article Short and Concise - If you want your article
to be pick up by ezines and placed on sites, keep it short
(300-1200 Words) and to the point. I find articles in the 700 -
900 word range do very well, longer articles less so.
Do A Spell and Grammar Check - Use a spell-checker or
WordPerfect to check your articles. I also use Google as my
proof reader. Not sure of a word or phrase, just Google it!
Resource Box - Like the title, you must point out the benefits
of clicking your links in your resource box which is displayed
at the end of your article. Offering a free ecourse or ebook I
found will improve your 'click thru rate'. Newsletter
subscriptions also works. If you're keyword marketing, place
your keyword or phrase in the anchor text of your resource box
links. Google will reward you handsomely for this simple little
detail. So will the other search engines.
Be Unique - Find your own voice. Be distinctive. Make yourself
and your site stand out. But don't go overboard, writing
concise, informative and helpful articles will bring enough
interest and attention to your site. Narrowing and focusing in
on one subject area will eventually make you an expert on that
topic or subject.
Syndicating your Articles - Online article directories are very
good for this. Listed below are the major ones I use to get my
articles 'out there'.
www.goarticles.com www.ezinearticles.com www.ideamarketers.com
www.articleally.com www.articlemarketer.com
Simple tracking tips, if you want to check the performance of
difference article directories - just make a minor change in
your article as you place it in each directory. Then as your
article is spread around the web - you can check its source. To
find out just how far your articles have traveled, just place
your article's title between quotation marks and Google
it...like this: "TurboCharge Your
Site With Article Writing"
My experiences with article writing were very beneficial to me.
I was a little surprised at the high quality sites picking up
and displaying my articles: addme, sitepronews, thetechzone,
bonafidereviews, wwwcoder, buzzle, icemelon, devshed... and many
more.
It has tripled my site's links since January, Google indexed my
site and started sending significant traffic my way. My traffic
according to Alexa, is under 50,000 many weeks - my site even
made it into the top 15,000 for a very short while. Those spikes
in traffic also means more subscribers and more sales. I
recently had over 200 subscribers to my ezine in one day - my
site normally receives around 5-10 new subscribers each day.
I also found more people 'bookmarked' my site - resulting in
more long term targeted traffic. My affiliate sales have
increased, and since my page views are up, my Google Adsense
earnings have also increased. I also believe article writing has
helped in branding my site and also giving myself more
creditability.
In fact, my results have been so positive, I feel a 'disclaimer'
coming on! Your results will vary according to your skill,
effort and resources but article marketing is one of the best
free marketing strategies you will ever have at your disposal.
If you try only one new marketing technique this year, make it
article writing.
So go ahead, give your site the boost it deserves, 'TurboCharge'
it with some of your best writing and experience the effects for
yourself. Buckle up and both hands on the wheel!
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