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Home::Viral Marketing
WebSideStory
Author : Rajinder Dogra
WebSideStory
WebSideStory is a leading provider on-demand digital marketing
applications. WebSideStory Active Marketing Suite delivers the
industry's first line of integrated, on-demand digital marketing
solutions. The company Active Marketing Suite includes web
analytics, site search, web content management and, a keyword
bid management service. WebSideStory Active Marketing Suite
enables marketers to optimize the overall performance of their
web initiatives.
Products
1. HBX- Web Analytics and Marketing Analysis
2. BID- Search Engine Marketing Solutions
3. Search- Website and Ecommerce Search
4. Content- Website Content Management
HBX Analytics
HBX Analytics helps in increasing the online sales, improves the
return of your marketing activities, reduce customer support
costs, monetize content and improve advertising sales. More than
just an easy-to-use web analytics solution, HBX Analytics is a
highly actionable, up-to-the-second visitor intelligence
solution that allows users to improve the performance of their
online initiatives. HBX Analytics service is a comprehensive
on-demand web analytics solution, delivering up-to-the second
insight into online visitor and customer behavior. HBX Analytics
is a hosted reporting and analysis solution that helps marketers
and e-commerce managers to increase sales and conversions,
optimize online marketing and improve customer retention.
Features
1. Website Navigation Analysis
a. Conversion Funnels- This software define and measure
the effectiveness of any custom-defined process, such as the
checkout process. Pinpoint and optimize areas with high drop-off
or abandonment rates.
b. Affinity Reporting- Its affinity reports provide an
easy way to understand trends and patterns among pages and site
content areas.
c. Event Sequence- Conduct advanced queries on
navigational path data. Search criteria include page sequences,
entry and exit points and the referral source of the traffic.
Use this functionality to assess site navigation scenarios.
2. Robust E-Commerce Analysis
a. Merchandising- This software provides detailed reports
on the effectiveness of your merchandising, including product
conversions within all stages of the shopping process, product
cross-sell opportunities, and merchandising analysis by
category, brand, color and size. Increase your promotional
expenditures on products with high conversion rates and identify
which products best respond to various types of promotions.
b. tomer Lifetime Value- This software helps in providing
the lifetime value of your customers based upon their
acquisition source, and increase your expenditures on sources
that generate the best customers over lifetime.
c. que customer Identifier extract the unique customer
IDs associated with any report or segment of your customers and
follow up with targeted marketing campaigns to further increase
retention.
3. Campaigns
a. Powerful Campaign Analytics- This software track the
performance of all your online marketing initiatives, including
pay-per-click keyword buys, banner ads, e-mails and affiliate
programs. HBX Analytics campaign auto-sensing functionality
enables you to measure all your marketing campaigns with little
maintenance. You can also use a variety of cost models, such as
cost-per-click and cost-per-acquisition, depending on the
campaign.
This article is sponsored by: www.softwarereviewblog.c
om
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