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Home::Viral Marketing
3 Secrets to Increasing Traffic in the New Year
Author : Scott J. Patterson
Now that 2006 has arrived, it is the habit of many people to
make a resolution for the New Year. While many people focus on
self-improvement, some opt to make resolutions about their
business. Usually this involves a resolution to increase their
revenue for their online business.
But did you know that it is actually quite easy to increase your
online revenue?
The trick is to drive more traffic to your Internet
business(es). As you know by now, more traffic generally means
more money.
No matter what type of site you have, your success hinges on
getting as much traffic as possible. But like many online
business owners, you have probably exhausted many sources for
increasing traffic.
Recently I have found three incredible ways to drive more
traffic to your site. The good news is that all these methods
are not being done by many webmasters.
So if you want to increase traffic for 2006, be sure to use each
of the following three traffic-building mechanisms:
1- Data Feeds
Do you like the idea of creating hundreds, even thousand of
pages of legitimate content?
With a data feed, this is possible.
Many online businesses utilize data feeds as a way to help their
affiliates. If you are not familiar with this concept, a data
feed is file that contains a list of products, descriptions and
prices for individual items that are sold by a company.
With a data feed, you can create a specific content page for
each product. So if an affiliate program has thousands of
products, then you can create thousands of pages of quality
content. As you probably know, the more content usually leads to
more traffic.
Data feeds are great for getting natural search engine traffic
because they list specific products that people are looking for.
If you can find a data feed that is related to your specific
website, then you can easily generate more natural traffic for
your online business.
2- Viral eBooks
Another tool that can dramatically increase your website traffic
is a viral ebook or report. Most of the time, a viral ebook is a
PDF that people send to their contacts, which contains your
marketing message. It is called viral because every person that
receives the ebook is given a reason to pass along your material.
Before starting a viral marketing campaign, it is important to
create a reason why people will want to pass along your
marketing message. Some of the best reasons can include simple
greed or a desire to provide entertaining information to their
friends. If you can develop a hook that will take advantage of
either of these, then it will be easy to create a successful
viral marketing campaign.
What I usually do is create a special 5 to 10 page report on a
specific topic. Then I find an affiliate program that is related
to the topic. Then I create a mechanism where people can easily
brand this ebook with their own affiliate link.
This type of viral ebook is valuable because you can place a
mini advertisement or sponsorship on every copy. In addition,
you can let the reader know that he or she can make money by
offering this viral ebook. As a result, there is a chance that
every person that reads the book will click over to your site.
3-Blogs
By now, you have probably heard about the power of blogs. If you
haven't created one, then you should use the New Year to take
advantage of this traffic pulling tool.
With blogs, you are providing your audience with fresh new
content about your topic. People love to read them, because most
blogs contain new information in an entertaining and
easy-to-read format.
The best part about blogs is how much they are valued by search
engines. The majority of search engines consider any information
on a blog to be important current news, so they pay special
attention to articles listed there. As a result, you can use
blogs to drive a larger portion of traffic to your Internet
business.
For 2006 you should make a resolution to get more traffic to
your site. By implementing these three tools into your marketing
mix, you will discover that your web traffic (and income) will
dramatically increase.
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