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Home::Viral Marketing
"Microsites" - Web Design as Viral Marketing
Author : Sherry Holub
More and more companies are turning to the internet for new and
innovative ways to promote their services and products. Major
corporations such as Burger King, Lipton, Nintendo, American
Express, Nike, and many more have developed what are now called
microsites for specific promotions.
Why make your potential customers visit only your main company
website to hunt for a special promotion? The more choices
offered to a potential customer, the less likely they are to
respond at all. And with television advertising rapidly loosing
its power over the average household (most people skip through
commercials after they've Tivo'd their favorite shows or race
for the "mute" button on live t.v.). However, the microsite,
when done properly, teases the consumer to have a look. The job
of your design team is to then reel in that consumer with a
unique, creative, or otherwise engaging web experience. It might
be purely visual, it might be fully interactive (for example, on
online game), but it must grab the very short attention span of
the viewer as well as get them excited about the product or
service.
So where does the viral marketing part come in? When your
microsite is interactive and engaging, your potential customers
are likely to tell their friends about it - especially if your
target markets are the coveted 14-25 year olds.
With all this fun and interactive design, there is a price. This
type of design is normally costly, but the benefits can far
outweigh the price tag. Even smaller companies can stand out
from their competitors by launching a microsite along with one
of their regular promotions. And at JV Media Design, we do our
best to work within each client's specific budget.
Contact us (http://www.jvmediadesign.com) today for more
information on how a microsite or minisite can help your
business.
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