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Home::Viral Marketing
The Newest Evolution of Viral Marketing
Author : Kelly Archibald
The basic premise behind current Viral Marketing strategies is
that a document, PDF file or email with the author's URL (the
address of the author's sales website) embedded in it is
designed to be freely circulated on the Internet. Two possible
requirements are necessary to make the piece find its way around
the web on its own merits. One prerequisite is that the content
must be of sufficient quality so that someone other than the
original author will forward it to other recipients for free, or
a pre-arranged Joint Venture payment. It must contain helpful or
useful information, usually a small excerpt from a larger course
or document that is for sale. A second option is that the
writing must be compelling enough to generate enthusiasm or the
apparent conspiracy of previously unreleased information that
will lead to untold wealth. As more and more people forward the
item, the URL of the sales website falls into the hands of
greater and greater numbers of potential customers. The whole
point of the exercise is cheaper and more effective advertising
to elicit greater sales from customers that may have otherwise
not been aware of the available product line.
To persons with a medical background, or anyone whose life has
been affected by a real virus, the term 'Viral Marketing' is
obviously abhorrent. Please remember this is only an imaginary
model of a singularly efficient organism. Just as twenty years
ago a 'bad' car really meant a very good car to those in the
know, 'Viral' Marketing is only an analogy.
The virus is one of the oldest creatures on earth, and has
developed the most effective means of replicating itself. In the
simplest of explanations, a virus is a short chain of molecular
RNA. A virus is not believed to actually be alive, but exists
only to create more of itself. Once it invades a living cell,
the viral RNA uses the host cell's DNA to replicate another
complete strand of its RNA. A protein coating then envelops the
new identical virus, and it escapes on its way. The protein
jacket is enzymatic, and used to either mate with the walls of a
new host cell and force an entry, or trick the cell into letting
the virus inside.
Viral RNA -> Viral DNA -> Viral Protein
Irresistible Message -> Viral Document -> Exponential
Distribution
The part of this process that an Internet Marketer wants to
emulate is the replication, and subsequent self-powered web-wide
distribution. The email or document itself is the protein
envelope, and the context of the message is akin to the RNA. The
expectation of priceless information is the enzymatic action the
author must initiate. The words must be powerful enough to cause
the reader to replicate, or forward, the message to others,
without hesitation.
This is the current common system of Viral Marketing. At only
one location on the grid, this has now evolved one giant step
further.
A retrovirus is exponentially more powerful than the average
garden-variety virus. This collection of molecules invades a
cell, and uses the host DNA to create viral DNA, which then
replicates RNA for perpetual distribution.
The Virtual Cell in today's World Wide Web is the forum. Many
forums are set up by a single guru, and various other near-gurus
join to share technical knowledge and post very specific
questions. The trouble with this type of cell is that the bulk
of the membership will invariably be composed of eager beginning
marketers. These 'newbies' are often self-conscious when posting
queries in the public forum, and remain mostly on the sidelines,
lurking, but not expressing their opinion. Unfortunately, a
forum of intermediate programmers and Internet Marketers will
not include the basic DNA building blocks necessary for
beginning individuals to succeed.
To form a Virtual Cell where complete transcription of DNA may
take place, it must be headed up by a Mentor. This model will
allow less-experienced Internet Marketers a comfort zone, where
they may ask the necessary beginner questions without their
self-imposed embarrassment. The Mentor can then help the members
quickly develop their knowledge with proven methods. The Mentor
can also orchestrate affiliate sales of his product line and
eliminate unprofitable systems before they become entrenched,
and discourage the fish. Every member of the Virtual Master Cell
that makes the grade can establish new potential sales point
nodes on the web.
Viral RNA -> Viral DNA -> Viral RNA -> Viral Protein
Irresistible Message -> Virtual Cell w/ Mentor ->
Successful Affiliates/Partners
The ideas and knowledge of the Mentor are the RNA to be
transcribed into fresh minds. With the complete DNA blueprint of
a successful Internet Marketer, the Mentor, or Originator, can
engineer lucrative future projects. The Virtual Cell will grow
on its own strength, feeding voraciously off new ideas, and the
finale is a Virtual Master Mind.
A new grid of sales point nodes will be laid overtop of the
internet, and a greater group of individuals will develop
confidence and success. The Mentor has now replicated his
success blueprint into a veritable army of affiliates and
possible partners. With the Virtual Cell model, and a Virtual
Master Mind that matures of its own accord, success will come
much faster for all involved. Success begets success.
Now whether this archetype is by intentional design or
auspicious evolution, only the Internet Profit Mentor himself
knows for sure. The next advancement of this system will be
published in the near future. Check back again soon to where you
found this article in the first place.
By Kelly Archibald
Join the Virtual Master Mind at the Internet Profit Mentor
forums, and get 12 hours of FREE tutorial videos. www.internetprofitmen
tor.com
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