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Home::Viral Marketing
Boosting Web Traffic With Viral Marketing
Author : Ivan Kelly
Viral Marketing could be a sneaky way to get people to know
about you and your company. You get them to pass your
advertisement along. And the promotion is so low cost that not
investing in it could be downright business suicide. All it
takes is a great idea, maybe a good addictive game, a funny
story, or a fascinating Ebook or piece of software. Many ideas
are still out there that will create gossip or a buzz. Often
movies are promoted by using scandal and gossip to make them
more popular. Remember the movie "The Blair Witch Project"?
Big companies have tried viral marketing and there have been
many success stories with it. A classic example is Microsoft's
Hotmail. The creators utilized the scheme and it has worked
wonders for them.
Now it's your turn to use viral marketing to work wonders for
you. Act now and reap the benefits Viral Marketing will provide
for you and your sales figures.
Viral Marketing Overview
Viral Marketing, also known as Viral Advertising, is a marketing
technique used to build the public awareness of your product or
company. Many techniques are used to reach out to the public
without actually promoting the product but by riding on a
transferable item that is appealing enough to encourage the
recipient to actually pass it on, along with the company
advertisement.
In a nutshell, companies ride on the idea that if people like
the content of an item they will pass it on to their friends and
family. In effect, someone known sponsors the item, such as a
cool flash game, funny video, amusing story and such, and passes
it on to another with the company brand or logo or the product's
description or any other content that helps promote the company
or its product.
Viral marketing has become a popular means of advertising and
marketing because it is relatively low cost. To avoid being
tagged as spam mail, viral marketing utilizes the eagerness of
one person to pas on the product. If a person sees the name of
someone they know as the sender, they won't block it and will
open it as well.
Many companies offer incentives such as discounts and rebates
when they help in spreading their viral products. They rely on
the number of recipients a viral marketing is expected to reach
in determining the amount or number of incentives that are
attached.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you
get a lot of publicity and public awareness about your site and
your company. You get to generate a flow of traffic of potential
customers. With a little ingenuity and imagination, plus some
incentives or prizes, you can reach out to a great number of
people and announce your existence.
Most sites and companies are catching on to the effectiveness of
Viral Marketing and Advertising. Not using it could kill your
business if the competition has adopted it. Along with other
schemes and methods in promoting your site, like Search Engine
Optimization and such, viral marketing could easily push you
ahead in the rating games.
Creativity.
This is one virtue a site must possess to lead the race in the
ruthless competition in the Internet based business. With so
much competition and rivalry, every available method of
marketing must be employed.
It doesn't matter if you have a killer product or a
fantastically designed website, if people don't know that you
exist, it doesn't matter, and you are not going to make it big.
Worst of all, you business could just get killed.
While there are many methods and schemes used by e-commerce
sites today, there are still some of those that can help you
with an extra boost in the popularity ratings. One of these is
the so called Viral Marketing.
While the term Viral suggests a virus, a word very much dreaded
by all computer owners, it is not what it seems. You do not
actually use a computer virus to spread your business; on the
contrary it just might kill you. Everyone has had enough of all
those pop up ads and spywares.
However, the viral effect, with the message about your website
or product spreading from person to person, can have a powerful
impact on the volume of traffic that visits your site, and
correspondingly, your profits.
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