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Home::SE Optimization
Unavoidable tips to improve the rankings in Google
Author : prabhjot
Web Page should be highly relevant if want to get higher
rankings for website. 1. Web pages with content should be
interested in reading: As content is king for search engines
content in the site should be both unique and interesting. This
can improve the impression of website.
2. Content should be highly focused with keyword phrases:
Rather than phrases that are too general and competitive.
Specially when there is more competition.
3. Optimize the Web pages for at least three to five
keywords at a time: Web page of the site should be optimized
for minimum three keywords-for three keywords. Web page should
be highly relevant. For that there is need to choose better
keywords, choosing keywords is not a game of guessing. It is one
science. Write the site's content using the keywords for which
users search and you'll literally be speaking the same language
as site visitors. Useful sites:-Nichebot.com and Wordtracker.com.
4. Use regionally specific keywords, when applicable: If
target is regional than try to choose keywords that are regional.
5. Use the most commonly used variations of your keywords,
with keyword research: Don't choose keywords that are highly
competitive(specially when your page rank is low.) You can
choose their synonyms etc.as per i said you need to do some
research work for that.also consider some variation that can
occur due to typing mistake etc...
6. Each optimized page should contain a unique title: It
will some time meaningless if you will choose same title pages
more than one.title tags are very important and perhaps you know
that searcg engine give lots of weight to title if title of your
page will different. than you can get more traffic for more
keywords.this is important.
7. Use multiple keywords in your title tags when
appropriate: Choose better title for every page using
synonyms etc..so that you will probably also get traffic for
that keywords too.but don't go overboard.
8. Most important keywords appearing above the fold and
throughout each optimized page: First few lines are very
important for search engine page relevancy.so write that with
special care and using your all main keywords.also include your
keywords in other part of page too.
9. Using keywords in hypertext links, whenever possible:
If you will use keywords in hypertext links than your page
which you link will improve its page relevancy automatically.
10. Each optimized page contain a unique meta-tag
description: Some search engines still give more weight to
meta tags so like title meta tag should be different for each
page if possible.
11. Each optimized page contain a unique meta-tag keyword
list: Like meta tags you should also change meta tags
wherever possible.and that keywords should also include in page
body.
12. Place common misspellings of your keywords within your
meta-tag keywords: Many people using this system to get
traffic you can use misspellings in youe meta details and can
drive traffic. due to typing mistakes of searchers
13.Your graphic images should contain descriptive keywords
within the alternative text attribute, when appropriate:
Google also decide relevancy through name of icons,images
etc..so try to include your keywords in it.
14. If you are submitting pages to non-U.S. search
engines: write your pages in the appropriate language if you
will not do it.it may possible that in international search
engines your rank will down.
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