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Home::SE Optimization
Some Onsite and Offsite SEO Basic Tips
Author : Eric Gehler
Search Engine Optimization is broken down into two segments.
Aspects of onsite changes to make your site more spider friendly
and Offsite keyword text backlinking.
>From an on site SEO perspective, consistency and placement of
your keywords are important. Spider read a page top to bottom
left to right. Therefore your major keywords should be
consistent from your Meta tags all the way down to your footer
page. Consistency in Syntax as well a prominence. Interlinking
your site with keyword text links not only helps navigation of
your site but it improves your keyword density.
There is much discussion in regard to the keyword density as to
what is considered a non spam factor. Each page should have
about 350-500 words per page with a keyword density of no more
than 7-10%. Keyword density is also considered in your graphic
alt text as well as hyperlinks.
Generally speaking, if your keyword looks stuffed, it is.
Basic On site SEO Factors:
Title Tag ( with Keyword)
Meta Description ( Consistent with Title Tag)
Meta Keywords ( Consistent with Title tag and Description)
H1 Tags ( with Keyword)
Graphic Alt Text ( with Keyword)
Keyword Hyperlinks
Keyword Density in body text
Keyword in Menu Links
Footer Page with Keyword Text Links
Off site linking is generally though of as the most effective
way to raise in the search engine rankings. However if your on
site SEO is not complete you are battling an up hill battle.
When planning your off site linking strategy you need to keep in
mind that reciprocal links are considered devalued through the
latest round of algorithm updates. Textual Keyword Rich links
from various C-block IP address are the best links possible.
There are many ways to receive quality links.
Some of the top linking strategies to receive quality links come
from the following venues:
Article Submissions SEO Friendly directories Blogs Press
Releases Growing your links in a consistent manor is also
relevant. Creating 1000's of links in a short period of time
could set up red flags. You will receive many links via RSS
Feeds from the sources described above and be successful in your
linking campaign.
Getting Search Engine rankings can take time depending on your
keywords, but consistency and effort both on site and off site
will bring you the desired results.
Search Engine Optimization
Richmond Virginia
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