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Home::SE Optimization
SEO Guidelines -Search Engine Marketing
Author : Johnny Mayer
SEO guidelines also known as Search Engine Optimization set the
rules used by major search engines like GOOGLE, Yahoo, and MSN,
etc. to judge whether or not to include a website in their
search engine results. Believe it or not , having your website
included in Google results is not part of the Bill of Rights
under the constitution. There are Search Engine Marketing
guidelines that govern which websites are included and those
excluded from their results.
SEO Guidelines - Thou Shall...
Write your pages for people, not for search engines. It seems
obvious, doesn't it? We have all gone to web pages with garbage
content written to deceive search engines for top rankings. When
discovered (and they will be discovered), these websites are
banned. Other SEO guidelines prohibit offering different content
to search engines than your visitors. Called ""cloaking", it's
unethical and another trick to avoid for high search engine
rankings. Instead, focus on providing useful content your
visitors are seeking and update your site frequently with fresh
content.
SEO guidelines - Thou Shall Not...
Here are some important search engine optimization methods to
avoid when using SEO methods on your website. These are
unethical techniques that may lead to having your websites
removed from the Google index. OUCH!!! That hurts! Once banned,
your site will not appear in GOOGLE results or partner sites.
SEO guidelines clearly ban link farms that create multiple links
to your site to raise your page rank by unethical means. Sooner
or later your site will be caught and penalized for breaking SEO
guidelines. In particular, avoid links to web spammers and
software that auto submits your pages to search engines.
SEO guidelines - Search Engine Optimization
Create web pages free of hidden texts and links seen only by the
search engines. Instead, use search engine marketing strategies
without redirects to other sites. Instead of garbage content,
search engine optimization promotes useful reader content. Do
you like to read the same thing again... read the same thing
again... read the same thing again... neither does the search
engine. After all, search engines are people too!
Compucall provides Search
Engine Marketing services for B2B and B2C companies through
the deployment of search
engine optimization, pay per click, leading Web
Analytics tools, and other reliable SEM techniques.
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