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Home::SE Optimization
Importance of SEO(Search engine Optimization)
Author : Wendy Mcleod
Importance of SEO(Search engine Optimization)
Doing search engine submission and just having a site isn't
enough -you have to get customers to find you. To do that, your
web site has to use certain techniques and technologies that
make search engines rank your site high on their results list
when your customers do a search for your kind of business.
That's " search engine optimization "
Steps involved in SEO There are 4 steps to be followed to get a
good Google page rank and search engine ranking.
Step 1: Website modification
This step includes adding optimized content to all pages in the
website. This is necessary because targeted keywords have to be
added in the right density at the right places.
Step 2: Add tags
Add or make changes to Meta tags, Title tags, H1 tags, H2 tags,
all in anchor text, and alt tags for images, after keywords
research. Studying the previous month's keyword usage statistics
provided by the major search engines does keyword research based
on which the good keywords are decided
Step 3: Link building A, Inbound links: Make the website
available in about 300 directories and 90 search engines and
trade forums to build up on number of incoming links to the
website. All submissions are done manually including major
search engines like Google, Yahoo and MSN. Multiple or repeated
submissions are not necessary as most directories and search
engines keep updating themselves using their robots or spiders.
B, Reciprocal links (Optional 5 USD per link) ¢ Create a links
page and make link exchanges with relevant websites. ¢ Find out
all competitor websites with good ranking and analyze where they
have placed their links. ¢ Then make sure our link is also
placed there. ¢ Gradual build up of relevant and quality
reciprocal links ¢ Regular verification of reciprocal links Step
4: Maintenance ¢ Report on improvement in ranking on a regular
basis ¢ Re-optimization and resubmission based on client
feedback ¢ Website statistics monitoring and conversion tracking
By following the above-mentioned simple SEO steps it is possible
to achieve good search engine positioning.
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