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Home::SE Optimization
Pay Per Click Optimisation: Pay Per Click Vs Natural Listings
Author : David Touri
So which is the better option, pay per click listings or working
towards strong natural listings? This answer depends on you and
what you want to achieve in the long run. From my point of view,
I would look at using both methods of optimisation with a
technique that changes as time progresses. Let me explain...
For those who are not quiet sure what pay per click listings
are, they are the listings that appear before all the natural
search results for a particular search. To appear in those
positions, a set amount must be paid for each time a user clicks
on your link. For the website owners who have just built a new
website or have a very low search engine visibility, ppc is a
great option to get your website indexed and to start receiving
quality traffic, provided you have the necessary funds to cater
for all the clicks. Daily budgets can be set so you do not
overspend on your ppc account.
What about achieving a strong presence in the natural listings?
This is a very important point not to overlook. The most obvious
reason being is you do not have to pay for each time someone
clicks on your link. Pay per click is the fast and easy option
however, over a long period of time the amount of money spent
can add up to a large sum. So it would be very wise to take on
search engine optimisation for your website to achieve those
strong natural listings.
As time progresses and your website starts to built a strong
reputation within the search engines, pay per click optimisation
spends can be cut for the keyword phrases where you are at the
top of the competition. If you are satisfied with your incoming
traffic from the natural listings, then pay per click
optimisation can be stopped completely. In my opinion, I would
recommend to continue running ppc listings for those keyword
phrases where a strong presence has yet to be made in the
natural listings.
To recap, until a strong search engine presence is made in the
natural listings, pay per click optimisation is strongly
recommended. As time progresses and your website gains more
popularity within the search engines, ppc optimisation spends
should be reduced or can be stopped. At this stage, your focus
will be primarily on keeping your natural listings at the top of
the competition and seeing that it has all paid off in the end.
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