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Home::SE Optimization
Holistic Search Engine Optimization
Author : Biana Babinsky
We all have heard that search engines are the number one
resource for consumers to research and buy products or services
online. In fact, marketing studies have shown that over 70% of
web surfers use search engines to locate online merchants. The
ramification of this statistic is simple: if you want to reach
the members of your target market you need to make sure that
your business web site appears in popular search engines.
Search engine optimization (SEO) can help you achieve this. SEO
is a crucial online marketing technique. It helps you to get
your web site to appear in search engine result pages (SERPs)
for keywords that that are relevant to your business. For
example, if you are a business coach, and someone is searching
for "business coach", it would be great for your business if
your web site appears in the first 10 results.
So what exactly is search engine optimization? SEO includes
selecting the best keywords for the body of the page as well as
other page elements (the title tag, keyword and description meta
tags, etc.) Carefully chosen keywords provide "hints" that
search engines use to classify your site and to determine
whether your site should appear for certain search keywords.
On-page keyword optimization by itself will help your rankings.
However, holistic search engine optimization is required to
achieve optimal results. For the best placement, focus on SEO as
a whole, rather than concentrate on a particular technique.
Here are a few important elements of holistic search engine
optimization:
* Have good content. After all, content is king (or queen,
whichever the case may be). Without content there isn't much of
a site. The content must walk a fine line between providing
useful content and including sufficient and relevant keywords
for search engines.
Often it is difficult to optimize your product or service pages
for search engines, since the main goal of these items is to
showcase the benefits of your offer. On the other hand, it is
easier to optimize blog posts and articles. In fact, you can
create entire articles and blog posts around keywords that are
popular with your target market.
* Have consistent navigation. Both your web site visitors and
search engine spiders navigate your web site through links that
connect different pages. Consistent navigation ensures that your
visitors can reach every page on your web site from every other
page. On top of that, you will you get the most out of your
search engine optimization efforts.
* Get links to your site. Links to your web site play a very
important role in holistic search engine optimization. Many
popular search engines evaluate your web site's popularity based
on counting the number of links that point to your site. The
more popular your web site is, the better rankings it gets on
search engines. The best links are links from reputable, quality
web site that have complimentary or related content.
You can get links to your web site by using a variety of
techniques, such as writing articles, participating in link
exchanges, and participating in online networking.
Take a holistic approach to web site optimization. Apply SEO to
your web site as a whole, and always evaluate the overall impact
of your marketing efforts.
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