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How To Grow A List With Viral Marketing
Author : Cedric Aubry
It cannot be denied that viral marketing possess numerous
potentials especially in the marketing business. But how can you
use viral marketing software to increase your list?
If you maintain this kind of business already, you would already
understand that viral marketing is a prodigious way to get the
word out about your product or service. When this happens, you
can expect a tremendous surge in sales.
But what about subscriptions to your newsletter? Can they too be
affected by this type of marketing?
Of course, they can.
It will all depend on how difficult and successful you wish to
make it. Not that these two factors automatically go hand in
hand.
The most basic pattern of using viral marketing automatically is
probably a tell-a-friend script. You have seen them and you
probably used them as well, either knowingly or unknowingly.
All you have to do is type in someone's email address into a
form, and the website will generally have text pre-inserted into
the form telling the individual how tremendous you think the
website is. You also have an alternative. You could always add
your own text instead.
Your friend receives an email which to them looks like you are
revealing them about this fantastic new website and hopefully he
will sign up to the newsletter to find out more.
This can be manipulated in other ways.
For instance what if you did a questionnaire. To get the results
of the questionnaire, not only does the individual have to sign
up to your newsletter, but they have to fill out a tell-a-friend
script for three friends, telling them about this questionnaire.
Then when those three friends sign up and take the
questionnaire, they will then see that they have to sign up to
the newsletter to find out the results. As always, they need to
tell three additional friends each.
In case you have not noticed, this has a colossal snowball
effect and should see you exponentially growing your opt-in
mailing list in no time at all.
This is not too hard to produce either. You could always ask
several expert programmers how much he would charge for such a
thing.
However, you have to remember that you must begin your marketing
efforts with some fuel, and that fuel is people.
You have to get going with at least a few persons filling out
the questionnaires for this to even begin. A elementary
mathematical equation: 0 people telling 3 friends each still
equals 0.
Additional way to develop your mailing list is to pay people for
every subscriber they send your way.
This is not exactly the type of marketing many are teaching
about but it will increase your opt-in list quite well if you
pay enough and find enough people to do it.
For example, 10 cents per subscriber is fair enough. If people
would gather in bulks, then that tiny amount would multiply and
accumulate to higher percentage.
If people start sending you additional subscribers than you can
manage to pay, then you can always put it on hold for a while.
But remember that if you manage your subscribers well, then you
have a life time value of them. The return you will be getting
from lifetime loyal customers are worth far more than the 10
cents you have shed in the initial start.
Hotmail.com used this structure of marketing in a small way that
produced big results. At the bottom of each of the emails sent,
they included a small line that said something like "Get your
free email account with hotmail.com".
This meant that every time an email was sent from hotmail the
recipient would read this and perhaps examine the offer of a
free account and think that this is worth checking out.
This resulted in Hotmail's huge growth in a relatively short
space of time. But then Microsoft eventually brought Hotmail.com
for an obscene amount of cash.
The example above is what happens to viral marketing when the
lists are made effective. With the right style and the proper
viral marketing applied, you too can grow that list and achieve
the high profits many have already attained.
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