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Home::Online Promotion
Using Google News Alerts To Get Free Publicity
Author : Mark Flavin
The World Wide Web is a very vast place. It is easy to get lost
in this intricate "web" of networks, what with the sheer size of
the virtual world. For an Internet marketer, this can be an
advantage or a disadvantage, depending on his skills, his needs,
and his smarts. Some Internet marketers would take the vastness
of cyberspace as an advantage, given the size of their market
and how many people they could potentially reach. Some Internet
marketers, on the other hand, would view this as a negative, as
it would be quite difficult to target quality prospects with
laser-like precision, considering the immensity of the virtual
world.
If there was some form of early warning device, there is no
doubt that we would be able to navigate the waters of cyberspace
with more efficiency and speed.
Thankfully, there is one tactic that not a lot of people know
about. With this amazing but simple tool, an entire world of
promotional possibilities would be opened up for you to exploit.
I am talking about Google's News Alert, a service that would
allow you to receive news items from a variety of sources that
Google's search spiders could index. Check out the official
website at www.news.google.com .
Google News Alerts is pretty easy to use. Just follow the steps
below:
1. Sign up for the service. It's free.
2. Choose some keywords that are pertinent to the subject of
your business.
3. Wait for the service's email notifications.
Thereafter, you'd be sent a notice whenever a news item appears
on the web that contains the keywords of your choice. You won't
have to do manual searches anymore. Everything would be
delivered to your inbox. This is a convenient option for those
people who are fond of researching on certain matters relevant
to their industry.
But how could this be used for marketing purposes, you might ask?
Well, Google News Alerts is just a tool. You would need to give
it a twist with a little imagination, and you'd realize the
power it really wields. The fact is, Google News Alerts is one
of the most potent advertising tactics today. Let's take a look
at the many applications of this amazing tool.
* With Google News Alerts, you could scout the competition. You
would be able to keep abreast of any new moves they'll be
making. Google News Alerts would act as your spy and chronicler,
a digital secretary of sorts even, to record the advancements
your competitors are making. This would allow you to unleash
some counteractions to protect your position.
* With Google News Alerts, you would be able to keep abreast of
the latest information about the subject of your business. You'd
be able to maintain your competitive edge by being acquainted
with the latest advancements in the industry.
* With Google News Alerts, you would be able to determine if a
news writer prepares an article or a piece on your business. You
could thereafter establish contact with him or her for further
promotional ventures.
* In the same light, Google News Alerts would also help you
determine if a news writer would prepare an article or a piece
about your competitors. You could thereafter establish contact
with him or her so that he would write about your business next
time he would have to come up with a similar piece.
* With Google News Alerts, you'd be able to determine the latest
market trends and thereafter make corresponding adjustments to
your marketing strategies to reflect any pattern to consumer
behavior which you would be able to determine.
Google News Alerts is one of those tools that have yet to be
fully exploited by marketers the world over. It would serve you
well if you could capitalize on it ahead of the rest. It would
give you the edge you need in this highly competitive business.
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