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Home::Online Promotion
Always Collect an Email Adress
Author : Sorna Devadas
The power of collecting an email address is amazing. As I
mentioned in a prior article, you can expect between 1 and 10
percent of visitors to make a purchase on their initial visit to
your website (conversion rate) and between 10 and 33 percent to
give you their email address (signup rate). Often visitors
weren't intending to buy any product but were after more
information on your subject. Studies show it often takes 7
communications before a customer will buy a product. Believe me,
after selling websites, it's very rare to get a 'yes' on the
first visit. Websites can be quite complex so maybe it's not the
best example but people just need more information and
confidence before they're ready to buy.
We need to offer the customer an awesome product that they
simply can't say no to for them to give us their email. Often
people have no intention of handing out their email address but
a careful planned report or mini-course that is instantly
delivered to them is often incentive enough for them to build
that bridge.
The method of collecting email addresses is called an
autoresponder. That is, a database that stores names and email
addresses and can send out pre-programmed email addresses to
recipients. These can be customised and sent instantly, 1 day, 5
days and anywhere up to 10 years after the initial email was
collected. Very powerful and effective. Third party
autoresponders that sit on a separate server are the most
effective and you can generate your own signup form to place on
your website.
You can also send an email to your database at any time. Let's
look at an example of the power of an email database. Let's say
you attract 200 visitors each day (easily possible) and have a
signup rate of 15%, so that's 30 email addresses a day, and
after a year you have 10 950. If you mailout a promotion for a
course you have created that costs $97 and just 3% of your list
signs up (quite reasonable), that's an income of $31 864.50 just
from one mailout. This profit is realised over a few days and a
great example of the power of a distribution list and a
value-adding product. So make sure you ask for that email
address. Our goal is to add value for our customers so we need
to work out what information will be useful to them and make it
available. The easiest way to do that is via email.
To find out more about how to create an autoresponder and for
more powerful concepts, visit
http://www.internetprofitmentor.com. Here I found a wealth of
useful and free information with over 12 hours of video and a
120 page e-book. There's also a comprehensive free course, that
explains all about building your own profitable websites.
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