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Home::Online Promotion
The Power Of Using Stories In Your Sales Copy
Author : Jo Han Mok
There are many advantages in using stories in your sales copy
but many people have already forgotten about the power of
stories.
Remember how as a kid, we are always looking forward to stories?
Stories interest and intrigue us as kids, so who's to say that
adults don't feel the same way too?
In fact adults would be able to relate to stories better because
of our experiences in life.
Using stories in your sales copy allows your potential customers
to imagine seeing, hearing and feeling as the characters in your
stories.
When people hear or read a story, it can affect their moods,
emotions, decisions and choices on a subconscious level, and
most often than not, when this happens, it will usually get
under most people's radar.
Thus it is advisable to tell stories with characters who are
buying your products or services and enjoying the benefits.
People tend to remember stories better than normal
advertisements.
When people hear or read a story, it goes straight into their
subconscious mind. It is difficult for someone to remember
anything without an emotional attachment to it but with stories,
you can reach out to them and touch them emotionally.
Stories being entertaining, also have the ability to make your
potential customers lower their buying guard and open up their
willingness to accept your sales recommendation or offer.
It is also a great to make your sales copy more personal as you
would be the only one who can tell a story with your own
personality.
When people can feel your personality, it will make your offer
so much more personal, giving it a little more human touch and
an impression of knowing you.
Remember people want to do business with people they know and no
one really want to deal with robots.
When someone hears or reads a good story, they usually have the
tendency to share it with friends and family members. This being
the case, your stories have a very high chance to being viral.
Imagine your sales increasing just by word of mouth.
With all these advantages of using stories in your sales copy,
shouldn't you consider adding one the next time you write your
sales copy?
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