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Home::Online Promotion
Create A Marketing Edge With Positioning
Author : Ivan Kelly
Internet Marketing is largely about positioning. And a key part
of positioning is building a trusting and reliable relationship
with your prospects and customers. This isn't difficult to do
and it helps you move towards that most desirable of states - a
marketing edge.
It pays to know as much about your market as you can.
Communicate with your market about the ups and downs, advantages
and disadvantages, progress and problems associated with it. Do
what they do, read what they read, know their likes and
dislikes, search and study resources.
Above all, look for answers and innovations. Then find a way to
use them in your marketing and advertising. People will always
be interested in new and better things and are drawn to those
who have them.
This will not only help in positioning yourself as an expert,
but also in finding ways to position your products or service as
having unique benefits. You do this by finding unsolved needs
and thinking up solutions. Being the first at something also
affirms you as an expert par excellence.
If you do these things, you and your business will be
positioned. You will have the MARKETING EDGE.
Let's say your market is people who like to fish. What they buy
are reels, poles, lure...things they need to fish with. You
could tell them the Best Ways To Fish For Salmon, Bass,
Trout...The Fine Art Of Fly-Tying...How To Cast For The Best
Catch...How To Find The Best Fishing Spots...Cleaning And
Cooking Fish In A Snap.
If you sell reels, poles, lure, etc. - then such reports will
attract readership from your target market - the people most
likely to buy from you.
Chances are if those readers found something useful in your
report, then they would be interested in reading more. Give it
to them - have them sign up on your list.
That is how positioning works, and the reward is great. Having a
list built up of targeted, loyal, and responsive prospects is
the very best thing a business can have.
Not only can you tell them how to catch more fish with the least
possible effort, but also how your products can help them to do
it even more so. Since you are an expert, it's only natural that
you would have the greatest tools and tackle.
There is a special thing about having a list, so treat it
special. Consider it for what it will be - the marketing
life-blood of your business.
Most businesses, if they keep lists, just have lists of
customers who bought from them, and yet do not even send them as
much as a Thank You Note or Christmas Card.
The people on your list will have a more connected relationship
with you. You are not just a seller to them, and they are not
just a customer to you. They will look forward to contact from
an expert giving out the latest fishing tips and you will be
ready for any questions they might bring you. Your answer will
most likely be of interest with your whole list, so share it
with all of them.
The more you can make the people feel privileged to be on your
list the better. You can give your list exclusive deals, free
offers, deep discounts, holiday specials, even the chance to
sign-up for a paid subscription service where they get the
meanest down and dirty underground secrets of fishing success
where the fish don't stand a chance in Neptune.
This works for any marketing niche you happen to be in, not just
fish. Positioning is the very best way to 'fish' for prospects
in your market. Lure them with the knowledge and service you
provide, and soon you have your own stocked pond full of hungry
fish that you can catch over and over again.
Positioning is the best plan that any business can implement.
Positioning is putting yourself in the right place in the eyes
of your market. You get your market to know you as an expert
that can be trusted. You get looked on as a reliable resource
for information.
Positioning is easy to do. Just give free information of
interest to your market. Your market is the people who would be
likely to buy the services or products you offer.
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