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Home::Online Promotion
The Golden Rule of Internet Marketing
Author : Carl-Peter Lehmann
I've just finished reading and watching some very powerful
information by an extremely successful online marketer. When I
say successful, I don't just mean making a few thousand bucks
here ... I mean he went from zero to over a million dollars a
year in online revenue in something like 20 months.
So when people like that talk, I listen. And it's always
interesting to hear the views of people as to what it takes to
become successful online. Some say it's in having a nice-looking
website, others in getting to the top of the search engines,
some even believe you don't even need a website to be successful
online.
I don't dispute any of these points because ultimately success
isn't built around a single variable; rather it comprises many
parts to make the whole that eventually lends itself to being
successful.
But there will always be certain factors that play a larger role
than others in creating success. And in business, the bottom
line is being able to sell.
Why do people generally buy from someone? It's the age-old rule
that will probably always remain, people buy from people that
they like and trust.
And online, not being able to look a person eye to eye, sit them
down address their concerns and fears to help them down the
buying process, how do you do this?
Obviously having good salescopy helps, but not everyone will buy
straight off the bat from a stranger, someone they don't know,
know matter how good your salescopy.
Just because someone doesn't buy from you straight away, won't
mean that potentially they could become an excellent customer of
yours once they've gotten to know you and trust you.
So to establish that relationship, build that trust, get them to
know and like you, send them regular, valuable information,
information that will enable them to see that you're an expert,
a real professional in your field.
Whether it be via free reports, a regular newsletter, ezine,
ecourse, however you choose to do it, just make sure you get
their e-mail addresses and stay in touch with them by sending
them information that will add value and keep you fresh in their
minds.
There is no truer saying in business than out of sight, "out of
mind." Capturing your visitors e-mail addresses by offering them
free, powerful information relating to your product will avoid
this from ever happening.
And if they don't buy from you straight away; with time, chances
are that they will. And then you'll have yourself a loyal
customer for life. (Assuming you keep them well serviced of
course.)
Not to mention the other key benefit that to market to an
existing list or subscriber base costs you literally nothing, so
it's literally a win-win situation.
So if you're not building yourself a massive opt in list, you're
losing yourself massive amounts of potential revenue down the
line. And in online marketing, that has to be regarded as a
cardinal sin.
Learn all the Secrets and Techniques to becoming an online
superstar at:http://www.internetprofitmentor.com/Over 12 hours
of video tutorials to help start you from nothing with no prior
online knowledge, to be able to create your own successful,
online business.And it's all FREE.
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