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Home::Online Promotion
Site Promotion to the Max
Author : Jay Peterson
Site promotion is absolutely critical in creating a successful
online presence. Without site promotion consider your personal
web site or your ecommerce business dead in the water. If you
are planning on building a new web site or have a poor
performing web site it is extremely important to promote it
properly in order to boost visitors and profits. Here are some
tips on using site promotion to its fullest.
Site promotion may sound easy in theory but can be much more
difficult when applying it to the ecommerce arena. Many people
have wasted hundreds or even thousands of dollars advertising
their products to the wrong audience or wasting money on
promotion tools that show little return on investment. If you
are serious about site promotion it is important to do some
research and choose the various types of site promotion that
will work for your web site.
Many web developers have grand expectations, they figure that if
they build a great web site filled with lots of information and
great products, thousands of web visitors will land on their web
site automatically. This is absolutely not true! The old saying,
"build it and they will come" does not apply to the internet.
There are thousands, possibly millions of web sites that are
very good quality but get very few visitors each month. If you
want to succeed then site promotion is key.
Most people choose the following types of site promotion; paid
advertising, reciprocal link exchange, viral marketing, opt in
email specials and newsletters, and forum and blog posting.
Most people look to paid advertising as their first source of
site promotion. While paid advertising can sharply increase web
visitors, it can cost a tremendous amount of money for small
budget web sites and your visitors will stop visiting your site
once your advertisements stop. However, Google Adwords has made
site promotion through paid advertising extremely attractive for
small budgeted web developers. Google Adwords allows web
developers to spend as low as $.05 per visitor to their web
site. For many people this is a great way to attract attention
to their web site and products, but for competitive markets, the
cost of a visitor can be much more expensive, sometimes $1 - $15
each.
If Google Adwords is not a perfect fit for your site or product,
there are plenty of successful web sites that will sell you
advertising space on their web site. If you have a niche product
that requires a niche audience, pick a web site that can deliver
that audience and promote your site by paying for ad space.
Link exchanges are also great for site promotion. Link exchanges
work by swapping a link which is your URL in hyper text. Many
link exchanges also include with your URL a short synopsis of
information about your web site. You can swap your web site
links with hundreds or even thousands of different web sites
fast and easily. By having your link and short synopsis, you can
greatly increase your site promotion and be in front of
thousands of eyeballs each month.
Besides reciprocal links you can also increase your site
promotion through viral marketing. Viral marketing is a great
concept for site promotion. In fact, there are two easy ways to
create a viral marketing program for site promotion. Most people
create articles that include their link and web site information
and then make these articles available for free distribution.
There are hundreds of article distribution sites that many web
developers use for free content. These web developers that need
fresh and original content for their web sites download your
article along with the your link and web site information and
place it on their web site. With your article distributed to
many article distribution sites and downloaded and placed on
many web sites, you can increase your exposure 1,000% in a short
amount of time.
If articles are not your forte, you can choose to give away a
computer code or any item that can posted on other web sites
that will bring you a free advertisement and true viral
marketing site promotion.
Opt in email is also a great idea for site promotion. If you are
paying a lot of money and putting in lots of time to get
visitors to your web site, once visitors show up, don't let them
slip away so easily. Many web developers request their visitors
email addresses so that they can offer them more information
about the topics that their visitors are interested in. If you
are creating a web site, include a place where your visitors can
freely sign up to receive a free weekly or monthly newsletter, a
free trial of a product or service that you are offering or
notification of specials or coupons for products. Opt in email
is great for web developers. A web developer can easily create a
long list of emails from visitors that are interested in the web
site, products and services that the web developer offers.
Another great idea for site promotion is to post important
information about your web site, products or services on web
forums and blogs. There are tons of forums that attract many
viewers. For instance, if you have a web site that sells gold
coins, look for a coin collecting forum or coin collecting blog
and post relevant information about the forum topic or blog
topic along with your link back to your web site. You will be
surprised at how many people will visit your site and check out
your products. However, make sure that your information is
relevant and not just a link. Many people don't mind you linking
to your web site as long as you provide valuable and relevant
information.
So remember, do some research and figure out which types of site
promotion will take your web site, products and services to the
max.
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