|
|
|
Home::Online Promotion
Boost Traffic to Your Website
Author : Paul Wilson
Directories help locate websites within specific or definite
categories. The difference between search engines and
directories is that, directories feature only vetted websites,
sites that have a certain standard and contain information of
substance.
One of the aims of using directories is to boost traffic. To
achieve this, one must choose to be featured in large, organized
directories like Yahoo, DMOZ, and LookSmart. These will drive
highly targeted traffic to you site (subject specific), increase
significantly the link popularity, and Google PageRank.
To maximize exposure:
* Find a category that is most relevant to your website. The
category and subcategories must totally fit the subject of your
site and its purpose. For example, if your site is health
related business the site must feature under health and not
business. Only then, will surfers seeking health related
websites access yours. Do a keyword search that is relevant to
your site on the directory. The directory will throw up
categories relevant to the key words. Choose one which is suited
in all aspects.
* Coin a title and description that will boost traffic not
reduce it. The title must be "dead on." It should include the
most important key word and if possible begin with a letter
towards the beginning of the alphabet. And, the 15-25 word
description should succinctly summarize the purpose or functions
of your site. While being descriptive and informative, try and
weave in as many keywords pertaining to your site as possible.
* Purchase keywords from one of the pay-per-click search engines
or directories.
* Make the website search engine friendly.
* Pay attention to text and image content. Heavy images reduce
search engine visibility.
* Use back links on appropriate directories and trade or
business listings. Check out the back links used by competitors.
* Add new content regularly. This encourages visitors and search
engine spiders to return. Make sure the content is keyword rich.
* Start and maintain a web log or blog. This can become an
active way to boost traffic while simultaneously disseminating
information.
* Market your website by printing its address on business cards,
paper bags, packaging and so on. Distribute an e-zine or updates
as newsletters regularly to customers and business associates.
* Consider paying search engines for improved listings and fast
appraisal of your site.
* Direct content towards search engines by adopting cloaking
technology.
* Run advertisements on related web sites and mailing lists.
* Adopt a reciprocal link program.
Maximize traffic by monitoring your traffic regularly. Analyze
visitor movements and frequencies. Find out what is effective
and what is redundant. Use cookies efficiently. Understand
technology and use it to the maximum. Keep updated on new
innovations and developments. Write down a workable website
marketing strategy.
There are simple steps to victory: be different, make sure your
website is refreshing and delivers what it promises; create a
network of supporters; be honest in your business ventures;
deliver on time at affordable costs; be a learner all your life,
constantly innovate your website to keep stride with changing
times; carve out an exclusive niche and diversify in directions
that are relevant to your business module.
Create a daunting presence.
Related articles
|
|
|
