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Home::Online Promotion
Niche Marketing - Three Successful Business Models
Author : André Anthony
So you've decided on a Niche Market, you've researched it,
created your product and found there's a potential gold mine in
it, now you have to decide how you're going to set your business
up. To help you decide here are three successful models to
consider.
Niche Business Model One - The Mini-Site
This is probably the most common model online based on a single
niche product. Here's the process :
==> Buy a domain name based on your main keyword/phrase.
==> Create and set up a sales page and thank you/download page
(mini-site) targeting the niche.
==> Drive targeted traffic to the site.
==> Once established and producing revenue, find a different
niche and repeat the process again and again.
This model is relatively quick and easy to set up and requires
almost zero maintenance once it's up and running. It also
provides safety in numbers, because if one of your sites fails
you still have income from all the others.
On the downside this can be quite an expensive model as each
niche you target will require a domain name and hosting for each
website unless you have a hosting package which allows you
multiple domains on the same account.
Niche Business Model Two - The Network
This model is similar to the one we covered above, but in this
case you have a series of mini-sites all focusing on a main
niche theme. Each mini-site is targeted at a different sub-niche
within the main theme and each site islinked to the others to
produce a network. If this sounds a little complicated, don't
worry, it's not. Here's how it works :
==> Choose a main theme - for example Yoga.
==> Select a series of sub niches and build a mini-site for
each. This could be:
- mini-site A - Yoga for beginners
- mini-site B - Hatha Yoga
- mini-site C - Yoga mats
==> Link all the mini-sites to each other i.e. mini-site A to B
and C, mini-site B to A and C etc.
==> Drive targeted traffic to the sites.
==> Keep adding more sub-niche mini-sites and linking.
As with the Mini-Site model this is relatively quick and easy to
set up, though it does require a little more work to establish
the cross-linking of all the sites. But there is an added
advantage here that the reciprocal linking should help improve
search engine ranking for each site.
This model is also relatively maintenance free once set up,
apart from checking that all the links are working properly from
time to time. As with model one, it also provides safety in
numbers and separate income streams.
But like model one, this can also be quite expensive as each
sub-niche you target will require a separate domain name and
hosting etc.
Niche Business Model Three - The Content Site
This model is similar to number two except that the income
streams come "not" from linking individual mini-sites, but from
linking the different sub-niche sections within the same domain.
Here's how this one works : ==> Choose a main theme - we'll
stick with Yoga again.
==> Select a series of sub niches, for example:
- Yoga for beginners
- Hatha Yoga
- Yoga mats
==> Build content in the form of sales pages, product reviews,
articles, tips, RSS feeds etc. around each sub-niche.
==> Create links between each sub-niche using a relevant
keyword/phrase as the link name. You could also use a site map
to link all the pages in the website together.
==> Drive targeted traffic to the sub-niche pages.
==> Keep adding more sub-niches and linking.
Content sites are a lot more time consuming to set up than the
two mini-site models and require constant maintainance but the
search engines love them, so it's well worth the time spent
building them if that's the way you want to go.
Content sites also have the added advantage that they require
only one domain name and hosting package so they are relatively
inexpensive to run.
There are many other business models you can apply to your niche
marketing - these three are some of the most popular which are
working for a lot of people online. Try them and see what works
best for you.
Copyright © 2006, André Anthony Niche Market Know-How
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