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Home::Online Promotion
Make Sure You Over-Deliver
Author : Susan Walker
So, you want a profitable on-line business. With just under
30,000,000 web sites on internet marketing newsletters alone,
where on earth do you start? I wanted a mentor that does exactly
what I plan to do with my business. What would that be? I wanted
a mentor that does virtually what I have done off-line for
years. I want a mentor who over-delivers.
As a savvy marketer, you already know that repeat customers are
the mainstay of your business. A quality internet marketer also
recognizes happy customers as his/her best source of viral
marketing (described in this fantastic ebook I found). So what
does this have to do with over-delivering. To quote Leon
Leonwood Bean, founder of L.L. Bean in Freeport, Maine "Make
sure the story isn't better than the store." Keep 'em Happy!
What exactly is over-delivering? First, you under-promise.
Ensure that you tell your customer the truth and are
conservative in your estimate of what they will be receiving and
what its benefits are. Make your commitments with clarity,
simplicity, and restraint. Don't burden the relationship with
promises; instead grace it with extras that you can give
effortlessly when the time is right. Next, work hard to deliver
something better than what you have promised. Finally, deliver
more than you have promised of a quality far superior to what
your customer is expecting.
As taught in this wonderful e-book I just received, you have
structured your customer base so that they can be contacted
often. Now, let's over-deliver. Because your customer has just
received a top quality product and maybe one or two bonuses from
you as downloads, why not send another unexpected bonus later...
in an email. Just send a download link to a really valuable,
related bonus in an email a few days later. You can do this
several times over a period of weeks or months. In each email,
thank your customer of his purchase and point out that this is
an additional bonus as a token of gratitude for his business.
This is a very simple method of building customer satisfaction
and goodwill. By spreading the unexpected bonuses out, you give
the customer time to "dig into" the bonuses. If you send all of
the bonuses at once, the customer may just download them on his
hard drive and never look at them, at all. Not a good way to get
your information out there.
Another method that can be used with bonuses sent after the sale
is to point out in each email that another bonus will arrive in
a few days/weeks. Your new customer begins expecting your
emails, and is much less likely to ask for a refund. They know
that if the order is canceled there will be no other bonuses.
Create well in all your endeavors,
Susan Walker
Over-delivering is just one of a multitude of fantastic ideas
that I received in a practical e-book 120 page on developing my
internet business. As a bonus, I received 12 hours of videos
absolutely free at http://www.InternetProfitMentor.com
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