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Home::Online Promotion
4 Things All Articles Should Have
Author : Jo Han Mok
Articles on websites are of great important as they dictate how
successful the website would be and how much traffic it gets.
Thus becoming a key element in making a site work and its
profitability.
A website owner must have the good sense to only include
articles in his or her site that will work for them and earn
them the many benefits articles can give to their site.
Articles have been known to be the driving force in driving
traffic to a website.
Articles are a factor in giving a site higher ranking in search
result pages. The higher a site ranks the bigger slice of the
traffic flow pie it gets. With the surge of traffic, there are
more leads and more potential for profit.
However, it is not just about flooding your site with articles;
they must meet certain requirements as well. These requirements
must be met to obtain the maximum benefits an article will
provide for your site.
A well written article will interest and intrigue your customers
and entice them to come back for more. Chances are they might
even recommend your site to others.
Here are four things all articles must have to make it
successful and helpful in making your site a profit earning and
traffic overflowing site.
1. Good Article Content
An article must contain useful and helpful information. Articles
must also be readable, and written well with correct spelling
and good grammar. Your aricles must be good and well thought out
in order to gain credibility for yourself.
A good and well written article will also boost your reputation
as an expert in your chosen field or topic. As more people
believe in you. They will be able to trust you and your
products.
2. Keywords and Keyword Phrases.
An article must always be centered on the keywords and keyword
phrases. Visitors who arrive at a site actually looking for
specific information usually arrive at the site through their
searches via a search engine. They usually type in the keywords
they are looking for (e.g. Golf, Marketing, Pets and Etcetera)
into searches engines to get links to websites with the
information they are looking for. It is important that you have
an article that has the keywords that are related to your site.
For example, if you maintain an auto parts site, you must be
able to have articles about cars and their parts. There are many
tools in the internet that provides service in helping a
webmaster out in determining what keywords and keyword phrases
are most sought out. You can use this tool to determine what
keywords to use and write about.
3. Keyword Density
When you have your keywords and keyword phrases, you must use
them fully. An article must have good keyword density for a
search engine to "feel" its presence. Articles should at least
have ten to fifteen percent of keyword density in their content
for search engines to rank a site high in their search results.
Getting a high rank is what articles do best for a site.
Keyword density is the number of times a keyword or keyword
phrase is used on an article. The number varies depending on the
number of words used in an article. An effective article must
have a keyword density that is not too high or too low. With a
very high density, the essence of the article is lost and may
turn off a reader as well as the search engines.
4. Linking
If you are going to submit articles to ezines or contribute your
articles to newsletters and other sites, always include a link
to your site. A little resource box with a brief description of
your site placed right after your articles that you have
submitted. If people like your articles, they will most likely
click on the link directing them to your site.
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