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Home::Online Promotion
The Politics of Fashion
Author : Kingston Amadan
Everyone knows that clothes make the man. From the executive
suits that litter Wall Street like the remnants of a ticker-tape
parade to the coveralls and work boots worn by construction
workers and mechanics, clothes tell the story of who we are and
where we're going. Even when the workday is done, what we choose
to wear on our own time is still a reflection of our
personalities. From the sweat-suit to the wet-suit, our clothes
are meant to be not only functional, but forthcoming as well.
Clothes tell others what we like, and often, how we spend our
time. Sports franchise logos are constantly on display on Main
Street America. T-shirts with well known television, film and
music icons can be seen almost anywhere. Clothes have something
to say, and people are beginning to realize that the
responsibility of being a walking billboard requires us to
choose wisely.
Now, more than ever, politics are entering the realm of fashion.
Blatantly political phrases and slogans are becoming more
prevalent on the backs of the public than the bumpers of cars.
There are even items of clothing that advertise specific
candidates or political parties and were actually purchased by
someone, somewhere (not obtained as a door prize at a party
fundraiser). But what options exist for those who like a little
subtlety with their agenda? Enter the merger of socially
conscious art and clothing. Less politically charged and
infinitely more fashionable, boutique clothiers have created
garments that are the realization of the finite balance between
the message and the medium. Using art as the instrument of
exchange and clothing as the canvas, these pioneers of
significancy are providing people with a method of expressing
themselves both in figure and in fact. What better way for
entrepreneurs to meet the demands of a public that is focused on
reflecting a belief in both style and substance.
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