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Home::Online Promotion
Cheap Internet Banner Advertising - Friend or Foe?
Author : Mark Williams
For years internet banner advertising dominated the World Wide
Web. Everyone was bidding ridiculously high amounts of money for
banner advertisements. Then came the dot com crash and banner
advertisements lost its luster. Internet banner advertising has
become a thing of the past, or has it? The truth is there is
still a place for internet banner advertising, now I'm not
saying that the banner ad is making a comeback. But, they have
gotten quite a bit cheaper, to the tune of mere pennies, over
the years and if you utilize them right they can be a great
marketing tool for your online business.
Internet banner advertising used to be simple! All you had to do
was throw up some flashy banners and wait for people to come
crawling to your web site. Those days are over, now you have to
earn their click with great copyrighting. But, that is ok
because I am about to show you some simple techniques that will
allow you to put the banner ad back in your marketing arsenal.
The following steps will help you transform your cheap internet
banner advertising into a priceless marketing weapon. With these
simple instructions, there will always be traffic on your web
site.
1. For starters forget about all of the flashy stuff! To get the
clicks you need to use great copyrighting. With a banner ad you
have limited space so every word must count. You need to capture
the reader's attention in your first statement. If you don't,
you will not get the click. It is best if you can make your
banner ad look like a traditional classified ad.
2. The placement of your ad is critical for your success. You
need to find the right network and make sure you list your ad on
sites that focus on your niche. It is a waste of money for you
to do otherwise. In short, don't waste your time placing a
banner ad for internet marketing in a network of web sites that
focuses on gardening.
3. The objective is to convert words into clicks with your
banner ad. Now that you have found a good advertising market for
your ad you must focus on the content. As I said earlier, it is
best if your banner ad appears like a newspaper classified ad.
The trick is to develop an ad using just 2-3 sentences that will
get the web surfers attention. That takes a strong headline
followed by a sentence that leaves them wanting more, forcing
the click you desire.
4. The key to any good advertising plan is testing. Most
internet banner advertising companies will allow you to run more
than one banner ad. They rotate your ads through their network
of sites and you are provided the clicks per impression
information for each ad. This enables you to test different ads
with different copy to see which one gets the most clicks. When
you find an ad that gets a click thru rate of over 3% you have
found a winner. Take that ad and buy more impressions and expand
it to other networks.
In summary pick the right network of web sites to run your first
ads. Write attractive ads with great copy, then test, test, and
test some more. Find that winning ad and expand your advertising
sphere.
Internet banner advertising can be an effective form of
marketing online. Even though banners aren't as useful as they
used to be, their steep discount in cost can make them as
effective as pay per click advertising with the right ad. Follow
the steps outlined above, test your ads until you find a winner,
and then expand your reach with a high converting ad. If you do
you will get cheap traffic to your site and start cashing in on
that cheap internet banner advertising.
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