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Home::Online Promotion
Has Internet Marketing Has Failed The Small Business Owner
Author : Jeffrey Dorrian
Why Internet Marketing Has Failed The Small Business Owner
With the internet being so large and growing every day, some
small business owners have often found themselves to be a small
fish lost in a large see of bigger fish. Without the financial
resources that many larger companies possess, many small
business owners find it difficult to compete. However, in many
cases, a smaller business can be much more resourceful than its
larger competitors. There is one thing that everyone agrees on
and that is, without the internet, reaching customers around the
globe would be virtually impossible.
Among the largest problems with internet marketing is the
expense of advertising. Banner programs and other paid
advertising programs work best for those who have a lot of cash
to invest in an aggressive campaign. Naturally, the more
exposure a company receives, the better chance that the company
will have of gaining new website visitors. However, banners that
do not receive regular rotation run the risk of not being
noticed at all and often suffer from a very low click-through
rate. Think of internet advertising in terms of radio promotion.
If you run one or two commercials on the radio, how many people
are likely to hear it? But, if a commercial is replayed many
times over, more individuals are likely to hear it and pay
attention.
With so many places to advertise, it is difficult to know which
works best. There are many websites out there that promise to
provide website traffic or help to achieve high placement on
major search engines, but how can anyone know for certain if
these programs really work? If a marketing campaign was
considered, where would the small business owner's money be best
spent? It's hard to say due to the rising number of outlets
popping up that offer specialized traffic directly interested in
a certain niche.
Many small business owners also have concerns over ad designing
and find it difficult to invest a lot of time or money in a
design that will effectively compete with other banners.
Flashing words, professional placement and seamless animation
are among the eye-catching designs of today's banner ads. But,
what if the business owner isn't quite the digital image expert
and doesn't have the extra cash to hire one? Sadly, because the
larger companies can afford to staff, or hire freelance, design
experts, they are often the ones with the fancy design and large
amounts of cash to pay for it all. That is the bad news. But,
the good news is that everyone knows, including the savvy
internet consumers, it isn't the wrapping that counts. What is
inside is what matters. Small business owners may have to be
more resourceful to do their own internet marketing but, as many
will agree, their customers are very loyal once they see what is
inside.
Among the resourceful remedies that small business owners have
come up with to battle their larger competitors include
aggressive press release submissions to both online and print
resources, article marketing, link exchanges and search engine
placement. And of course, the greatest promotion of all is a
happy customer's word of mouth.
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