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Home::Online Promotion
Increase Your Website Traffic With Article Marketing
Author : Amber Lowery
Recently, the concept of marketing your website with articles
has gained popularity. Many site owners are having articles
written and published on various article directories. The reason
is simple, traffic.
Why Article Marketing?
The demand for quality content online never ceases. Smart
webmasters realize that by providing this quality content and
giving permission for other webmasters to republish their
articles results in an excellent opportunity to expose their
website to their target audience.
Each article that you write and distribute gives you the chance
to plug your site or newsletter in the about the author section.
You can typically link directly to your site, and sometimes even
can use HTML and link your primary keywords in the anchor text.
This gives you some nice, relevant backlinks. Its not uncommon
to receive thousands of unique backlinks for each article
submitted, as over time your article will continue to be picked
up for redistribution by other webmasters.
That's why article marketing is so popular, its a winning
situation all around. Other webmasters can add your quality
articles to their sites for free, and you get exposure and
links. Everybody is happy.
But I cant Write!
Writing a good article is actually surprisingly easy, especially
if you are already an expert on your topic. Articles only need
to be about 300 - 500 words, and be well written and without
spelling and grammatical errors. Even if you are trying to write
about a topic that you are not as familiar with, you have
options.
Many webmasters outsource the creation of articles. If you visit
any web freelance site, such as elance.com, you can usually find
someone to write articles for you on any topic for between $10
to $40 per article. As with anything, buyer beware. Its best to
give a prospective writer a small assignment first of only a few
article to get a feel for the quality of their writing.
Remember, the articles that you submit are representing you and
your website. Quality matters.
How and Where to Submit Articles?
So, you have written your article, checked it for spelling and
grammar and its ready to go...now what? You need to distribute
your article to Article Directories, Article Announcement Lists
and you can even submit your article directly to industry
specific sites.
Many article marketers find that using an article submission
software can speed up the time it takes to submit your articles.
Article submission software also can help with the "where do I
submit to?" question as well. The article submission sites and
announcement lists come pre loaded with directories and other
sites that accept submissions. You can also add your own sites
to the list.
I highly recommend using an article submission software package
to submit your articles. The time savings alone is substantial.
Personally, I use the article submission software to submit to
the "basic" directories & portals. Then, I go to Google and type
in my topic and "submit article". Usually, I will have tens or
even hundreds more sites that cater specifically to the niche I
am promoting. I then submit to those niche sites as well. This
technique is not something I see being widely done, however, so
there's a good tip for you!
The traffic from articles submitted to niche sites as well as
the directories is substantially higher than the traffic from
articles submitted to directories alone.
There you have it. Marketing your website with articles is a
great way to get traffic, links and expose your website to new
visitors. Its easier than it sounds, even for those that think
they cant write. Just try it! Chances are you will be adding
Article marketing to your standard internet marketing box of
tricks.
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