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Home::Online Promotion
Article Distribution
Author : Javier Salces
Article Distribution Copyright 2006 Javier Salces
Article distribution is a time honored and reliable method of
traffic generation.
It is similar to viral product promotion in the sense that your
links will spread across multiple channels. Your job is to write
high quality articles that other site owners want to use to buff
up their content offerings.
When you submit an article, you remain the copyright holder.
All you're doing is granting permission for reprints. Each
article you submit should have what's known as a byline or
resource box. This is just a brief piece of text at the end of
your article where you write a short "about the author"
description of you and/or your web site and include your URLs.
Articles can net you great exposure in more than one way.
You'll definitely gain exposure through reprints when other
marketers use your article for web site or eZine content. You'll
also gain leverage in the search engines! The more articles you
submit on the same theme, the more often your articles will come
up as top listings for related keywords.
This is a bonus that many people overlook. Try to compose your
articles with keyword optimization in mind and see what happens!
Here's a quick reference list of sites to submit your articles
to:
http://www.ezinearticles.com
http://www.ideamarketers.com http://www.goarticles.com
http://www.postarticles.com
http://www.article99.com
http://www.webarticles.com
http://www.womensarticles.com
http://opt-inleads.com/cgi-bin/vp/articles.cgi
Mix and Match Your Bylines*
Once you begin submitting articles and realize their power,
you'll probably come up with all sorts of creative ideas.
You don't always have to link to your main index page in your
byline.You can link instead to your newsletter opt-in page or
even insert your autoresponder address with subscription
instructions.
You can also use articles as a type of "pre-sell" for various
affiliate products.
If there's a reason you aren't collecting leads and would prefer
to send traffic direct to the merchant's page, your article can
serve as the pre-sell content you'd normally send out to a list,
but with the potential for reaching a broader audience.
In fact, if you choose, you could submit an entire follow up
series of articles to an article syndication site, and just drop
your affiliate URL (cloaked, of course!) into the byline at the
end of each one.
Final Tip*
When you compose your articles, do so with a degree of keyword
optimization in mind.
Article syndication sites often come up higher in rankings to
being with due to the vast amounts of content they serve.
Therefore, individual article pages properly optimized for
keyword targeting can ride on the site's higher ranking.
Remember: you've got a link to your site in your byline. Even
though your URL isn't technically the one popping up in the
listings, you're effectively creating a virtual ranking for
yourself. Searchers who click on the article link will no doubt
click on your link at the article's end as well.
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