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Home::Newsletters
Secrets to Building Massive Opt-in Lists
Author : Shelley Lowery
An opt-in list is the absolute most effective marketing tool
available on the Internet. Not only do they provide you with a
direct line of communication with your target market, but they
also enable you to develop a trusting relationship with your
subscribers.
The key to using an opt-in list effectively is to develop a
large subscriber base. Not just a large subscriber base, but a
list of targeted potential customers.
Although a large opt-in list is an important part of your
success, the quality of your publication is even more important
-- both will play a very important role.
If you really want to build a massive opt-in list, you MUST
provide your potential subscribers with an incentive. The
competition on the Internet is fierce. No longer can you simply
tell your visitors what your publication will provide and expect
a large percentage to subscribe. It simply won't work. You MUST
give your visitors a reason to subscribe.
=> Incentives
Using incentives is a highly effective method of obtaining new
subscribers. However, your incentive must be of value and be of
interest to your target audience.
Some popular incentives include:
* Exclusive ebooks that provide valuable information
* Special exclusive reports
* Special software programs
* Access to a "members only" area of your website
* Provide a service
* List their website within your Directory or Search Engine.
In order for your visitors to receive your incentive, they must
agree to receive your publication.
=> Pop-Windows
Although pop-windows can be irritating if not used correctly,
they provide a highly effective means of obtaining new
subscribers. The key to using pop-windows effectively is to
combine them with your incentives.
If you would be interested in adding a pop-window to your site,
I highly recommend the "Pop-Window Generator" at Willmaster.com.
This powerful online utility will enable you to fill out a
simple form and instantly generate the pop- window code for your
pages. This generator will enable you to select the type of
pop-window, set the length of cookies, and completely customize
the look and feel of your window. The only requirement to use
this free utility is that you must be a subscriber of WillMaster
Possibilities. This is a great publication and I highly
recommend subscribing.
http://willmaster.com/possibilities/members/
This is a prime example of using incentives...
=> Alert Boxes
Although using pop-windows with incentives is a highly effective
method of obtaining new subscribers, there is one other method
that is even better. When combined with an incentive, this
method will literally double or even triple your subscriptions
instantly. That's not hype -- it's fact, as I use this method to
obtain hundreds of new subscribers each week. It's similar to a
pop-window, but it doesn't require your visitor to fill out a
form.
When a visitor enters your site, an alert box will appear. This
alert box should display text requesting their subscription and
information about your incentive. Your visitor can choose to
click on "OK" to subscribe or "Cancel" to close the alert.
The alert box is displayed via a script that extracts your
visitors' name and email address. If they choose to subscribe,
it then sends their subscription request, via email, to your
subscription address and adds it to your database. In addition,
you can send personalized messages, use autoresponder follow-ups
and provide your subscribers with "one click" unsubscribe links
within your messages.
For further information, visit the OptIn Lightning site.
http://www.optinlightning.com
=> Pay-Per-Subscriber Services
If you really want to increase your subscriber base rapidly, you
may want to consider purchasing some subscribers.
Visit any of the following websites to purchase subscribers:
http://www.profitinfo.com http://www.listopt.com
http://www.worldwidelists.com http://www.itsaworld.net
http://www.zmedia.com/zm/main.html
=> Keeping Your Subscribers
Now that you know how to develop a large subscriber base, we'll
focus on how to keep them.
Developing a large subscriber base is the easy part, keeping
them will be a little more difficult.
The key to keeping your subscribers is to provide quality
content that teaches or informs with regard to the subject
matter. You must provide your readers with unique content that
can't be found in any other publication.
Although providing original content can be a lot of work, it is
well worth the effort. Not only will it provide your readers
with unique content, but it will also enable you to build your
credibility and gain your readers' trust by sharing your
expertise.
Although providing some original content is an important part of
a great publication, it is perfectly acceptable to run articles
written by other authors.
You can find a wealth of quality, free articles on a variety of
subjects at the following web address:
http://www.web-source.net/articlesub.htm
=> Editor's Note
Another very important part of a successful publication is an
Editor's Note section. This section will enable you to talk to
your readers and develop a trusting relationship. You can also
use this section to provide recommendations. There's absolutely
no better way to develop a relationship with your readers than
by including an Editor's Note section.
=> Conclusion
No matter how many new subscribers you may acquire, the key to a
successful opt-in list is keeping them. The relationship you
build with your subscribers will determine your success. Above
all, you must provide your readers with quality content. They
subscribed to your publication for a reason. If it doesn't meet
their expectations, they'll simply unsubscribe.
Once you've developed a trusting relationship with your
subscribers, your personal recommendations will be a highly
effective means of closing sales. However, it is very important
that you only recommend a product or service that you truly
believe in. Your professional reputation depends on it.
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