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Home::Newsletters
10 WAYS TO KNOW WHAT ARTICLE TO FEATURE IN YOUR EZINE.
Author : Oluwafisayo Akinlolu
One challenge the ezine publisher faces is the creation of good
content. Every issue must contain something of interest,
something useful to the reader. Here are ten tips which will
help you choose the right article to feature in your ezine
weekly.
1. ASK YOUR READERS.
Ask your readers what they love most and what they dislike. Give
a bonus for answers you receive. You can decide to give a bonus
to the first 50 to tell you what you want. This is an effective
way to know what article to feature.
2. WRITE ARTICLES.
Write articles and use article announce groups to publicize your
new articles. Make it clear in your article that it may be
published freely. Those who publish the article will send you a
courtesy reply.
Articles that get published by great numbers of people are good.
Simply use them in your ezine. Remember to add a little more
spice to them.
3. FOLLOW TREND.
Tastes and values change progressively with time. You should
also follow trend. Constantly look out for what is new. While
retaining the focus of your ezine, add dynamism by following
trend.
Use articles that provide dynamism.
4. PARTICIPATE IN DISCUSSION FORUMS.
Discussion forums are helpful in helping you choose the right
article for your ezine each week. Visit these forums and watch
the questions asked. Watch also the answers posted. You will be
able to determine what topics are hot.
Go out, search for articles on these topics or write on them and
you will have great content.
5. TITLE, CONTENT AND AD HARMONY.
Articles that you publish must harmonize with your ezine content
for each issue. So should the title. There should also be
harmony with the ads you place.
If the focus of your article for the week is how to turn
prospects into customers, an ad selling cleaning agents would
not be effective.
Work on the harmony of your content. Choose articles that go
along with every other thing.
5. PRACTICALITY.
Articles that tell "how" have an effect on readers. It puts them
in a mood that will get you really started. I must say it aloud.
The reason why you are giving content is to make sales.
"How to" articles make the reader want to click your ads once it
harmonizes with the article.
6. DEMOGRAPHIC.
If your ezine has an effective feedback mechanism, you should
know who your readers are.
Choose only articles that harmonious with your reader's
interest.
7. DETAIL.
I don't know about you, but I like detail. Articles that give
information would do just fine.
8. AUTHENTICITY.
Always determine the authenticity of articles you intend to
publish. What I mean is try and think on it. Are the principles
and logic stated in the article sound?
Articles which pass this test are good enough for your ezine.
9. THE 30SECONDS TEST.
If the article does not sustain your interest (attention) for
the first 30seconds (or maximally 60seconds) forget it. Find
another article.
You want to sustain your reader's interest so watch out!
10. LANGUAGE.
Look for articles that are written in plane easy to understand
language. The last thing you want is to get your reader
confused.
C. Oluwafisayo Akinlolu 2003
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Anyone may republish this article as long as the resource box is
included. A courtesy copy of published material should also be
sent to me. If published at a website, the website should be
made known.
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Oluwafisayo is the publisher of Inbusiness4profit. A weekly
newsletter which exposes tips and strategies for profits in
business. Click
http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to
subscribe.
He is also giving away The Secrets of Interent Millionaires
Bundle, worth over $500. Click
http://www.quickinfo247.com/7767817.204/sim to find out more.
HURRY WHILE OFFER LAST! ----------------------------------------
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