|
|
|
Home::Newsletters
10 Ways To Get More Of Your Visitors To Subscribe To Your Ezine
Author : Ken Hill
1. Promote your ezine on the top third of your site, and on
every page of your site with a subscription box that advertises
your ezine.
2. Tell your visitors the benefits of subscribing to your ezine
-- what's in it for them for subscribing to your ezine.
3. Provide a bonus for subscribing to your ezine. Your bonus
could be a f-ree ad, ebook, email course, software, or access to
your members only site.
4. Make sample issues of your ezine available to your visitors
by autoresponder.
Your sample issues will increase your subscriptions by giving
your visitors a firsthand look at the valuable content to be
found in your ezine, the topics you cover, your point of view,
and your personality.
5. Provide an archive of all your past issues.
You could provide your visitors with a web based archive of all
your past issues. This will not only help you to get more
subscribers, but will also fill your site with keyword rich
webpages which can help your site to rank higher in the search
engines.
In addition, you can create your archive by making all of your
past issues available by autoresponder if you don't have the
time to keep up a web based archive.
6. Tell your visitors that if they subscribe to your ezine that
they'll be entitled to subscriber only discounts.
This could be discounts on purchasing your products or discounts
on advertising in your ezine.
7. Publish testimonials for your ezine on your site.
This will increase the number of people that subscribe to your
ezine by showing them what your ezine has done for other people
- how it has helped them, provided them with valuable
information, showed them how to promote their businesses etc.
8. Let your visitors know that you will never sell or give away
their information. Have a strong privacy policy in place.
9. Tell your visitors what your next issue is going to be about.
For instance what the topic of the feature article is or
anything new you have planned.
10. Have a sweepstakes or contest for f-ree advertising or
products. Tell your visitors that if they subscribe to your
ezine that they will be entered every month in your contest or
sweepstakes.
Related articles
|
|
|
