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Home::Newsletters
8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
Author : Ken Hill
1. Swap sponsor, feature, or solo ads with other ezine
publishers.
Your swaps will create a win-win situation as both you and the
other publisher will successfully get profitable promotion at no
cost.
Swap your ads for at least three issues in a row or three solo
ads for three solo ads to get the greatest results from these
swaps.
2. Provide your visitors with a bonus for subscribing to your
ezine such as access to your membership site, ebooks, a
complimentary ad, or something else that your visitors would
find to be valuable.
Increase the value your visitors place on your bonuses by
telling them how much they would be worth if they were to pay
for them or by making them available for only a limited amount
of time.
3. Write articles.
Your articles will help you to establish yourself as an expert
in your field and get more of your subscribers to visit your
site.
Your articles can also be used as a valuable promotional tool
that increases your circulation.
Add a resource box that promotes your ezine or a line to your
resource box that promotes your ezine in addition to your
business and then get the word out about your articles.
An excellent way to do this is to submit your articles to
article directories, article announcement lists, and to other
ezine publishers.
Also publish your articles on your site and let your visitors
know that they can reprint your articles.
For a list of article directories, and announcement lists that
you can submit your articles to visit:
http://netpromarketer.com/articlepromote.html
4. Have a privacy policy in place for your ezine. Let your
visitors know that you will never rent, sell or give away their
information to a third party.
Also let your future subscribers know that your ezine will have
in house advertising and third party advertisements if you use
your ezine to promote your products, affiliate programs, or sell
advertising space.
Include this information on your site and in the email your
visitors must respond to in order to begin their subscription to
ensure that everyone that subscribes to your ezine is aware of
this.
5. Add testimonials or endorsements for your ezine to your site.
This will increase your visitors' trust that your ezine will
deliver quality information.
6. Submit your ezine to ezine directories.
Submitting your ezine to these directories will increase the
number of people that subscribe to your ezine and also help you
to find more people to advertise in your ezine or swap ads with.
7. Make sample issues available by autoresponder.
Pick a couple of issues that you feel best portray the type of
quality content to be found in your publication, and make these
issues available by autoresponder.
This will help you to get more of your visitors that are unsure
about what your ezine has to offer to subscribe.
8. Promote your ezine in your signature file.
Your signature file will help you to get people that you come
into contact with by email to subscribe to your ezine.
If you use email to answer questions or to network with people
don't neglect your signature file as a very viable way to
attract more new subscribers.
If you post your tips and advice in moderated discussion forums
also use your sig file to promote your ezine.
If you give beneficial, useful advice, people will be interested
in subscribing to your ezine and you'll increase your
subscriptions.
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