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Home::Newsletters
10 Valuable Tips For Ezine Publishers
Author : Ken Hill
1. Write your own articles.
Your articles will give you an effective way to build up your
status as an expert by sharing your tips and advice with your
readers.
Your articles will also help you to effectively promote your
business through your resource box at the end of your articles.
Use your articles to get more subscribers by submitting them to
article directories and announcement lists with a resource box
that promotes your ezine.
2. Recommend the products of affiliate programs you've joined to
your subscriber base.
If you've earned the trust of your subscribers your
recommendations will help you to successfully increase your
commissions.
Only recommend products you can honestly vouch for and that you
believe can meet your subscribers' needs.
3. Swap ads with other ezine publishers.
You could swap an ad for your ezine or for your business with
another ezine publisher in exchange for publishing her ad in
your ezine.
Try to swap ads for multiple issues and track your ads so that
you'll know which ezines are the best ones to continue swapping
ads with.
4. Swap "thank you" page ads with other ezine publishers.
Promote other ezines on the page your new subscribers are taken
to after filling out a form or subscription box to join your
ezine in exchange for those publishers promoting your ezine on
their "thank you" pages.
In addition to swapping ads on this page, you can also swap
recommendations with other ezine publishers to get even more
powerful promotion from your "thank you" page swaps.
5. Publish testimonials.
Post testimonials for your ezine on your site as well as
testimonials for your products within your ezine.
6. Provide a sample issue or an archive of your past issues on
your site.
This will help you to increase your subscriptions by showing
your visitors what your ezine has to offer them.
7. Encourage reader participation.
You could run contests, have your readers send in their tips, or
have an ask the editor section where you answer questions sent
in from your subscribers.
You could also ask your readers to send in their articles for
publication in your ezine.
8. Occasionally send out a special solo mailing to your
subscribers that tells them about your sale, discount, or
subscriber only special.
9. Promote your ezine in your signature file. Use your signature
file in your emails to your visitors and clients that email you
with their questions and also in your posts to moderated
discussion lists and forums.
10. Promote your ezine on every page of your site.
You never know what page your visitors might enter your site
from. Promoting your ezine on every page ensures that your
visitors will know about your ezine and that they'll be able to
easily subscribe to your publication.
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