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Home::Newsletters
Section Ideas to Include in Your Newsletter Design
Author : Ladan Lashkari
A good newsletter template is not only consisted of a good
design, but also good sections to make your newsletter
interesting.
I spend a lot of time studying successful newsletters and
collected a list of section ideas for my own newsletter. Then I
thought the list would be helpful to other people who want to
start their own newsletter too. So I decided to share it with
you. Here they are...
#1. Table of Contents: If your newsletter is consisted of more
than 3 sections, a table of contents is a must. It gives your
newsletter a professional look and feel.
#2. Editor's Notes: This is the best place to let your
personality shine. Share your personal opinions, views,
memories, and feelings here to establish a strong relationship
with your readers.
#3. Feature Article: This is the main part of your newsletter so
focus of the quality of content you provide here.
#4. Guest Article: This is an optional section. You may post
another informative article by another expert here.
#5. Google AdSense: If you publish an HTML newsletter, you can
easily make money from your newsletter by placing AdSense ads in
each issue. The best place for the ads would be in your article
because it will be the most read section of your newsletter so
you'll get the highest click-through rate here.
#6. Ask the Editor: Offer your subscribers an email address or
an online form to submit their questions. You can choose the
most common questions, answer them in an article, and publish it
in your future issues. You'll get awesome article ideas this
way. It will also make your newsletter interactive which creates
loyal readers.
#7. Review a Helpful Product: People love an "honest" review
about a helpful product that will save them time, money, or
energy.
#8. Quote of the Day: According to Wordtracker, over 17500
people search for the word "quotes" every day. People love
quotes and words of wisdom. Quotes inspire and motivate people
to enjoy their life and reach their dreams. So adding a quote to
your every issue will add a little spice to it.
#9. Joke of the Day: People are usually tired from daily chores
and hard work, so they will embrace any fun break you give to
their mind and soul. Did you know that over 48500 people search
for the word "jokes" every day?
#10. Recommended Resources: You might know some helpful
resources that your subscribers will benefit from. Share a
couple of useful resources in every issue. Your readers will
appreciate your kindness with their trust and loyalty.
#11. Reader's Feedback: If you provide quality content in your
newsletter, you will always receive great feedbacks from your
happy readers. You can publish one of them in every issue. Your
subscribers' unconscious mind will think, "If everyone likes it,
it must be good. So I like it too."
#12. Survey of the Week/Month: Looking for ideas to improve your
newsletter? Why don't you ask your own readers? They are the
ones who know it the best. And they will be happy to share their
opinions and suggestions with you. So simply ask!
#13. Contact the Editor: To win your subscribers' trust, you
should show them you're a real person. Someone just them whom
they can reach by email and phone. Providing your email address,
phone number, and even your snail mail address is a very
effective way to gain their trust.
#14. Unsubscribe Information: This is one of the most essential
parts of your newsletter. Your subscribers have the right to
unsubscribe from your newsletter whenever they want. And what's
more, if they are not interested in reading your ezine anymore,
what's the use of sending it to them? They won't read it in any
case.
#15. How to Subscribe: Not all of the people who read your
newsletter are your current subscribers. Many of them may have
received it from their friends. They may like it and want to
subscribe. So you'll gain many new subscribers without doing any
additional work. So why not provide a link or autoresponder
address to subscribe easily in every issue?
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