|
|
|
Home::All
Soooo many advertising methods... So little time!
Author : Sheila Garghill
The Internet seems to scream "Use me"! It is the perfect medium
for advertisers in just about any field.
From Pokemon to The Senior Citizen's Page, it's ALL here.
Here's what the Mass Institute of Technology says:
The rate of the web's growth has been and continues to be
exponential, but is slowing in it's rate of growth. For the
second half of 1993, the Web had a doubling period of under 3
months, and even today the doubling period is still under 6
months.
More Web statistics can be found at:
http://www.mit.edu/people/mkgray/net/web-growth-summary.html
Amazing isn't it? Especially when you are out there working
your fingers to the bone trying to earn a living online.
You could feel the hopelessness of the situation if you didn't
unconditionally believe in yourself and your business. So many
millions out there with money to spend, how do you corral them?
What do you do?
Too many expect and hope that they can find these qualified
leads for free.
Do you know what you find for free? Freebie seekers! These are
not the quality prospects that you need to keep your business
humming.
Expect to spend a little to promote. Budget your advertising
monthly. No need to spend a fortune but you should expect that
you'll get what you pay for.
Tracking is an excellent information gathering reference. Track
everything you put out. Email, Signature File, Website, Ezine
and Newsletter Adverts, etc....
I am sure you have been inundated with information on tracking
so I won't go into it here but if you would like info, email me.
I have recently dropped all paid safelists due to tracked
statistics. No response equals wasted time.
There are a lot of email addresses on these lists but if there
is no response, why bother? Sure they are spam free but they
don't produce.
Ezine advertising is productive. Publishers who have taken the
time to build a qualified list will advertise to that list for
minimal cost.
Ezine lists, no matter what size circulation are qualified. If
the newsletter is very targeted, you could find that a small
list is EXTREMELY productive for you.
Publishers work hard to get and keep people returning to their
site every week. That means the subscriber is qualified.
Great way to advertise.
Other quality ways? Opt-In email services like Postmaster
Direct or other email marketing services of that caliber. A
little more expensive than ezine ads but the same premise.
Other ideas include paid Yahoo classifieds and Ebay is very
effective for the small fee they charge AFTER the sale is made.
Target your ads in a perfect category and you have found
yourself a winner!
Now that you have a few good suggestions, you'll have to hone
your writing skills because no matter how good the list, you'll
need to relate the benefits of purchasing YOUR products in a
professional way.
Don't feel like writing or not enough time? Hire a writer or
researcher to look things up for you.
I'm telling you, it's all here! What is your need? You can find
a way to satisfy that need or hire someone to find it for you.
Take a look outside the free zone.
You will find something that is PERFECT for you...
Related articles
|
|
|
