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Home::Multimedia
Taxcasting : Podcasting for the Accounting Industry
Author : Ryan M. Hoback, What I Want Podcasting,
http://www.WhatIWantPodcasting.com
http://www.WhatIWantPodcasting.com
Taxcasting is the commercial application of podcasting for
accounting related institutions. Taxcasting is the distribution
and publishing of audio and video feeds, that offer accounting
information delivered over the Internet, for on demand
listening.
This is a new step in the evolution of on-demand tax information
delivery, making it accessible, informative, useful and
appealing. This mix presents the accounting industry with a very
unique opportunity to reach its community through this new
medium. Those individuals, who are already seeking accounting
information actively, will use RSS subscription technology built
into each podcast feed, to receive information immediately as it
is updated by the medical institution. With one click of a
button, a user can subscribe to a feed that may be interesting,
and any related information that is ever updated to that feed
will be automatically processed to their personal aggregator. An
aggregator is able to subscribe to a feed, check for new content
at user-determined intervals, and retrieve the content.
To take this process one step further, podcasting publishes each
feed with the capability to be transferred to any portable audio
or video device. So with the growth of the ipod, media cell
phones and all the other portable media devices, you have the
ability to grab Taxcasts and place them on your portable player
for listening or viewing. Most users attach their portable
players to their computers daily or weekly, and once the player
is attached they automatically receive the new taxcast updates.
The flexibility of this medium is what will drive the growth of
Taxcasting tremendously over the next few years. Currently the
most useful application for accounting institutions worldwide is
to compliment already existing tax mailings. Most firms have
numerous updates which are delivered regularly via snail mail or
email in text format. When you have a large client base made up
of thousands of clients, it is important to come up with an
interesting approach that will grab the viewer's attention and
get across the message you have sent clearly. Tax casting gives
you the opportunity to send audio or video feeds via the
internet, which can be viewed on portable devices on your
computer. You can open and subscribe to most of these feeds with
one-click. The popularity of portable on demand information will
grow even greater as wireless internet services continue to
flourish across the country. These portable devices will no
longer have to be connected to the internet; they will receive
information wirelessly as it is updated. In addition, as cell
phones and portable devices continue to merge together, the
market grows larger.
Accounting firms have vital information that they must deliver
to their clients, at least bi-yearly if not more often. This
medium will present the accounting industry with an opportunity
to have a great impact on their reach to clients, through an
appealing delivery of their message.
For institutions that have thousands of employees, the
distribution of company information is very important, and once
again this offers each institution a method of on-demand
delivery which is convenient to all. Taxcasting can also be used
as a direct line of communication, by recording video-casts of
company messages from executives for company wide distribution.
There are numerous uses for taxcasting currently, and over the
next few years it will explode in popularity. It is beneficial
to institutions as well as the consumer, and it will be seen as
a great tool in any medical organizations' operations.
http://www.WhatIWantPodcasting.com
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