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Home::Marketing
Build Your Brand Name Online
Author : Kevin Nunley
Nothing helps you make sales like owning your own
established brand name. Many times, when you ask
someone why they bought from a particular company, their
reply is, "I've heard of them."
Work to make your name familiar to people in your
industry. If you have a medium to large company, make
your company name well known. If you are working solo,
you're best bet is to make YOUR name a household word.
You don't need millions of advertising dollars to do this. In
fact, advertising can run a distant second to the simple
methods I'm about to tell you.
Start by learning all you can about your industry and the
products and services you sell. More than low price, people
like to buy from someone they can trust to lead them
toward a good value.
You can build your image as a trusted expert by
participating in online discussion groups. Check popular
sites, e-commerce providers, and newsgroups for
discussions on your subject. When someone asks a
question, offer an answer along with links to places where
they can get more information.
You won't reach a great many prospects this way, but you
CAN make an impression on other leaders in your business.
You will soon find they recommend you as an expert to
others.
Get a web site that is packed with good information. It is
important that your site looks professional. Find sites
whose look you like. Find out who designed them. Get
their designer to build a graphics template for your site.
This can include a logo, a background, and navigation
graphics. You can easily add your own copy, even use one
of the handy online web building systems available (see our
acclaimed system at Bizland.com).
Get your web site listed high on search engines. With tens
of millions of people using major search engines daily, a
prominent listing on even one can send an avalanche of
traffic to your site.
Use Web Position Gold to build doorway pages and check
the inexpensive shareware selection continuously updated at
Tucows.com. You can get personalized search engine help
from experts at WebMarketingNow.com and
FirstPlaceRanking.com.
Write a one page article each month and send it to
newsletter editors and appropriate discussion groups.
People automatically respect an author as an expert. With
so many ezines looking for content, writing your own
articles is easy free promotion.
There are a lot of substandard articles floating around. You
can get a jump on the competition by finding a professional
editor to help you write and/or polish your article. You can
find low-cost help at CheapEditing.com.
More than anything else, be consistent. Customers and
prospects notice when your name and good information
turn up time and again, year after year.
ABOUT THE AUTHOR
Kevin Nunley provides marketing advice, copywriting, and
promotional packages. See all his tips to help your business
or career at http://DrNunley.com Reach Kevin at
kevin@drnunley.com, or 801-328-9006.
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