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Home::Marketing
7 simple tips to create an effective email marketing campaig
Author : Rhonda Rosser
1. Don't contact customers only when you want to
sell them something. If you are too pushy you will
find yourself without customers. Nobody wants to
see the same sales pitch from you whenever they
open their email program.
2. Don't send out long email messages. Get to the
point as quickly as possible. No one wants to read
4-5 pages of repetitive ad copy before you get to
your sales pitch.
3. Give your customers value. When your site is
updated, send them a email, IF the updates are
of interest to them. Don't annoy them with offers
you know they are not interested in. Try to give
them a 'freebie' that's relate to your product
once in awhile. They will love you for it.
4. Respond to your customers email promptly. The
quickest way to go out of business is by ignoring
your customers wants or needs. If you can't answer
them immediately, send them an 'acknowledgement'
autoresponder message and get back with them
within 48 hours at the most.
5. Make your message urgent; something that needs
to be opened and acted upon immediately. Deadlines
are highly effective when used properly. However,
don't give price breaks and deadlines unless you
really mean it. Your reputation as a honest business
person will spread and you'll be in business long
after the con artists and scammers are gone.
6. Ask your customers to forward your messages to
friends who may be interested. Viral marketing is
one of the best FREE promotions out here. Many
sales have come from unexpected word-of-mouth from
satisfied customers.
7. A 'satisfaction guaranteed or your money back
no questions asked' policy will give you a
reputation as a credible person to do business
with. Customers want to know that you believe in
your product(s) enough to give them a satisfaction
guaranteed policy instead of the runaround.
Remember, your customers are a constant source
of profits for you. Neglect them and they will
jump ship on you just as fast as they jumped on
board. Treat them like you want to be treated and
you will have a customer for life.
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Permission to reprint is granted as long as the
authoress' resource box is kept intact.
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Rhonda Rosser is the owner of MakingNetMoney
http://makingnetmoney.com" target="_blank">http://makingnetmoney.com ,which focuses on
newbies as well as veterans to online marketing
and affiliate programs. She is also the author of
MakingNetMoney Journal. New readers are welcome!
mailto:makingnetmoney-subscribe@yahoogroups.com
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