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Home::Marketing
12 Mistakes That Will Run You Definitely Out Of Business
Author : Valeriu S. Popescu
(c) Internet Marketing Profits Center - All Rights Reserved
http://www.internetmarketingprofitscenter.com
1. You don't have a Unique Web Position
What do you think your site have special than others? Have
you offer to your visitors enough motives to come back
again? Do you have something to stand out from the crowd?
Did you offer better information, services, free stuff,
marketing tools? Take some time to define your position -
look at your competitors and discover how you can be more
relevant they are.
2. Spread your advertising to the whole world
Your website will never satisfied all the people... and this
isn't your goal. Now face it: only the big guys try to deal
like this and only couple of them succeed (like Yahoo!,
Amazon, e-Bay, Google).
Start by finding people with problems and solve them. Get
your niche market, become an expert adviser and dominate it.
Please understand: focus on a specific prospect or group.
3. You have in love with your own product or service
This is one of the main reason people failed online: they
get "in love" with a bad product or service they develop. I
know, it's very hard to quit your "baby", but the only way
to have a healthy business is to offer a product or service
that people really wanted.
Don't blame Internet because you failed. The 'Net is a BIG
media source that changes every day, so you must to. My best
advice is to throw away your hard selling product/ service
and get a new one as quickly as possible! Look at your
customers/ subscribers needs. Ask them about their problems
and try to fix them with a great product or service.
4. Show people BENEFITS not FEATURES
- Benefits hit the prospects.
- Features are about the product.
Your prospects will buy from you IF your offer solve their
problems. Tell them about their benefits - how you can solve
their problems - and you already make a sale!
5. You don't have a solid long-term business plan
In these days now one start a business without a written
business plan. Do you have one? If not, proceed as quickly
as you can.
What do you want to do with your internet business? But with
your prospects, or customers? Are you designing your
business counting this concept? Sit down now and think. This
point is crucial for your future e-business.
6. You must accept online payments with credit cards
Accepting credit cards on your web site can increase your
profits by as much as 370%. Statistics shows that more than
85% of ALL online shopping's are made using credit cards.
What do you need? A merchant account, which these days are
very easy to obtain. Not to mention the third party credit
card service processors. Accepting credit cards on your web
site is the best thing, but don't forget to use another
types of payments (snail, fax, #800, etcetera).
7. You didn't qualify - yet! - your prospects
The results? Spending a lot of money on advertising and
finally get very poor results. The next logical question is:
"Why this happens to me?"
Simply because you didn't ask your prospects (or ask
yourself about what kind of prospects do you have!) if they
are:
- interested in your product/ service;
- if they would spend money to buy it;
- if they NEED your product.
8. No follow-up messages, no profits for your business
The first and most important thing is to track e-mail
addresses. Than follow-up your prospects with good ad copy.
Statisticaly, you'll need between 7 and 10 messages before
you probably close a sale. The more targeted and biggest is
your e-mail list, the better your profits will increase. But
how to get a targeted list('s)?
Read the Internet Marketing Profits Newsletter, issue 30 (
http://www.internetmarketingprofitscenter.com/is30/) for
more information on building huge, targeted, e-mail lists.
Now the best part: you can automate this process by using
autoresponders. These are wonderful internet marketing tools
that literally skyrockets your profits. Remember: no follow-
up, no profits! There is nothing left to say here.
9. Get NOW your prospects motivated to act immediately
If you'll allow prospects time to see another offer, you
definitely lose your sale. What is the best approach?
Tell your prospects you have a solution for their problems
and use as a method to catch them quickly. Use things like
expiration dates, cash discounts, bonuses, special limited
offers, coupons, etc.
10. Deadly Web Site Sins
Your web site creates a first impression of you and your
business to the world. It is an insane to have a great
product/ service but a lousy web design. On the Internet
time is money. You work hard to get prospects to your web
site. Wouldn't be a great loss to send them away because you
have an ugly and inaccessible website?
Some important elements a good web sites must have: fast
download time, correct spelling/ grammar, easy and logical
internal navigation, good and useful content, workable
links, browsers compatible, control of graphics and
animation, contact information, a good balance between
graphic and text, use of the right colors and text fonts.
11. You don't know very much about your customers or
subscribers
What your customer wants NEW from you? Did you ask them how
they are, what other problems they have? Did you built a
good relationship, treat them correctly EVERYTIME? Do you
know the value of a life-time customer? How much they are
eager to buy from you? How much time they are ready to spend
on your website? What's the best price they are ready to pay
for a new product or service? How they feel, where they
live, what bothers them?...
If you don't have certain answers to these questions, let me
tell you this: you'll losing big money online! Start finding
answers to these questions TODAY, before it's not too late!
12. Are you a quitter?
"My best was never good enough!" - this must be your logo
for the next months. Even you failed in one direction think
positive: you lose only a battle, not the whole war.
There can be no success, no achievement without sacrifice!
Above everything, you must fix your mind on the development
of your plans, strengthening on self reliance. And the
higher you lifts your ideals, the greater will be your
success and achievements.
Please go back and read again about these 12 mistakes. Step
inside one of these fatal traps and you'll be finished...
even before you'll get started!
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About the Author
Valeriu S. Popescu is the editor of the "Internet Marketing
Profits Newsletter", an internet marketing gazette dedicated
to help new marketers to drive thousands of targeted
visitors to their websites or affiliate links. Proven tips,
tricks, techniques and strategies revealed every single
month! Click here to read past issue full of marketing tips:
http://www.internetmarketingprofitscenter.com/archive/ Related articles
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