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Home::Marketing
10 Ways To Make Your Product Look Affordable!
Author : Larry Dotson
1. Divide the price by how many benefits the product
has. For example: "You're only paying $1 for each
benefit!"
2. Offer a mail in rebate. For example: "Our product
costs $37, but you'll only end up paying $20 with
our rebate." Most people won't mail it in anyway.
3. Give your prospects a ton of bonuses. If you can't
afford to give many bonuses you could create some
low or no cost e-information products.
4. Write as many benefit bullets as you possibly
can. The more benefits your prospects see; the easier
it will be to sell your product.
5. Give your prospects an easy payment plan. Just
divide the price into by the number of payments you
can afford. For example: "3 Payments Of $9.95"
6. Tell your prospects they could join your affiliate
program. For example: "You only need to make two
sales to make up the cost of buying our product"
7. Give your prospects a high price then lower it
while they are reading your ad copy. For example:
"You can buy it for $20; but today it's only $12!"
8. Tell your prospects if they refer only three people
that buy, you will give them a refund for they're full
purchase price.
9. Explain to your prospects they don't need to pay
for a certain period of time. For example: "Don't
pay for a full 3 months!"
10. Give your prospects the option of buying a lower
priced or a higher priced version of your product. For
example: "Get the deluxe version for only $10 more!"
About the Author
Larry Dotson
1000 Ways To Sell Your E-Information Products just
visit: http://www.ldpublishing.com As a bonus, Bob
Osgoodby publishes the free weekly "Your Business"
Newsletter - visit his web site to subscribe and place
a FREE Ad! http://1-webwiz.com
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