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Home::Marketing
10 Proven Tips for Boosting Ad Response
Author : Marty Foley
Your ad copy can mean the difference between profitable and
unprofitable results from your marketing efforts. There are
many ways to boost ad response. Here are ten tips to help you
achieve that goal...
-- Ad Copy Tip #1:
Your headline is very crucial. Yes, headlines can even affect
response to your web pages. Many copywriters spend more time on
headlines than they do on all other elements of an ad combined.
The purpose of a headline is to catch your targeted prospect's
eye and motivate them to continue reading the rest of the ad
(or other type of marketing communication). If the headline
doesn't do its job, the ad will most likely fail.
-- Ad Copy Tip #2:
Instead of trying to appeal to anyone and everyone with your
headlines, they should be targeted toward the prime interests
of your best prospects. There is little point in drawing the
attention of those who have no interest in your offer.
-- Ad Copy Tip #3:
Since people tend to delay action, ad response can be improved
by making special limited-time offers that encourage them to
act NOW. (For the sake of honesty and credibility, use a real
deadline.)
-- Ad Copy Tip #4:
Your ads should include a clear "call to action," which
encourages your prospects to take ACTION toward buying your
product or service. Yes, make it unmistakably clear exactly
what the next step prospects should take in order to benefit
from your product/service: place an order, request more
information, or whatever the next step in the sales process may
be.
-- Ad Copy Tip #5:
For maximum response you should constantly test and refine your
ads in order to determine which approaches work best. Once you
have a proven "control" ad, you should continue testing in
order to increase response even further.
To test various elements of your web marketing efforts, check
out my new tool that now lets you do scientifically accurate
split run testing on the world wide web:
http://ProfitInfo.com/catalog/v4.htm
-- Ad Copy Tip #6:
Build and use a "swipe file." This shady-sounding term refers
to a file or collection of winning ad copy that others have
used successfully. No, I'm not advocating that you plagiarize
the work of other copywriters. What I'm suggesting is that you
creatively adapt the winning elements of other proven ads to
your own situation. Sure beats trying to reinvent the wheel
from scratch.
Better yet, Yanik Silver has developed a collection of winning,
ready-made sales letters you can use as your own swipe file.
Check it out at: http://profitinfo.com/success/isl.htm
-- Ad Copy Tip #7:
Real testimonials in ad copy can be effective at helping
prospects overcome sales resistance. Testimonials are more
believable when the full name, city, state, and - if possible
- contact information, are used in ad copy. (Ask permission
before publishing someone's testimonial.)
-- Ad Copy Tip #8:
Ads that look like ads draw less readership than those that
look like editorial material. Think of ways you can take
advantage of this in your marketing campaigns, in order to
increase response. For example, can you make them more
informative, while doing an effective selling job?
-- Ad Copy Tip #9:
When writing ad copy, keep it simple. Break up long paragraphs
and sentences into smaller ones and include only one main
thought per sentence. Streamline by cutting out unneeded
words.
-- Ad Copy Tip #10:
Use enough ad copy in your sales letters to fully describe
your product or service. Some have the impression that people
won't read long sales letters. Real prospects *will* read long
sales letters, as long as they find interest in them. But they
will not read long BORING sales letters.
About the Author
Marty Foley. His highly-rated book, Internet
Marketing Goldmine, reveals powerful Internet success
strategies and is available at (http://ProfitInfo.com/).
Check out his directory of only *proven* money-making
affiliate programs at: (http://AffiliateProfitInfo.com/). Related articles
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