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Home::Link Popularity
The Purpose of PageRank
Author : Michael McLaughlin
I am sure the first thought provoking question that popped into
your head would be: what exactly is PageRank? Well PageRank can
be summed up as how vital Google considers a particular webpage.
Pagerank is a value from 0-10, zero being the least significant
and ten of which few obtain being the most note-worthy. PageRank
is often abbreviated as PR and Google determines this PR bye
evaluating how many websites link to yours, even though many of
these links are missed.
Who says Google gets to play the role of big brother? Google may
be the leader that people praise and follow, yet why do
webmasters allow themselves to be caught up in this publicity
stunt? Sure it is a BASIC measurement of how much publicity a
website is getting, but what is its real purpose?
As Pagerank gains ground webmasters loose sight of what they
originally intended to accomplish. By writing this article I
hope to give webmasters the foresight to distinguish that in the
end PageRank won’t be what makes your website a success. Even
though hard work and determination may help you achieve this
success; skill, luck, and good timing play a bigger roll.
Many a-days I am sifting through my vast amount of spam mail and
occasionally receive an email entitled “link exchange.” As I am
always intrigued by possible link partners I typically read
these emails.
When I come to an email that looks generic and has 100 mailers
on the list I still give them a chance and then take a look at
there website. Upon opening the website I am disgusted by the
huge fonts and banners trying to sell me something, as a habit I
look up at my toolbar and see that this website has a Pagerank
of 6! What a possibility according to many website owners. The
only opportunity I see in these types of links are purely
PageRank building. On the other hand…
On a rare occurrence I come across an email titled “our
partnership” as this email is already more intriguing I open it
urgently and see a nice layout for this email that is directed
towards me and my website. Anyways on with my point, I go to
this website and see a terrific design plus they offer a unique
service. According to habit and maybe a bit of my obsessive
compulsive side I check the Pagerank. Humm, this website hasn’t
even been indexed by Google yet? Should I exchange links with
this website? I am sure most of you are thinking of course not,
it would benefit my website in no way. On the contrary this
website has the most potential to flourish and send you quality
targeted unique's!
What I am trying to prove is that because of this “higher power”
aka Google PageRank people turn down websites that can provoke
there own success! Why not put Google PageRank in a state of
anarchy and let websites again be judged by there quality
content and superior design!
Directly PageRank cannot be bought, though often I see links
being sold at outrageous monthly costs on pages with a pr of 6
and up. Many times they will provide minimal traffic. Purchasing
one of these links will not bring you any targeted traffic, or
any traffic at all for that matter. A site wide link on a high
pr website can and will boost your pr, but will it help promote
and brand your website?
I am not trying to say boycott Google PageRank and start a
protest, just merely use PR as a reference but not enough to
influence you’re linking decisions and how much time you spend
on link exchanges. I hope you walk away from reading this
article with a more open mind towards linking with new websites.
Understand that every website has potential there are just
different degrees to this. You can’t earn a clients respect my
running up to there door and desperately offering them your
product, instead let them find you. Your approach to search
engines shouldn’t be any different.
Concerned about the next PR update as attempting to get those
last minute link partners up and running? Invest this time
instead on building up quality content pages and the Google will
find you!
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