|
|
|
Home::Link Popularity
One Way Linking Campaigns II
Author : Vikas Malhotra
We have been discussing trips & tricks to generate one way
incoming links into your site. To read the first part of this
article read one way incoming links generation.
Then there is a way to generate links with the content that you
have not as yet created. For this contact the established
authorities (writers, publishers ) in your domain area & let
them know that you are available as a resource for researching &
writing on any topic from the chosen domain. When they will use
you they will credit you for it. Also submit your articles to
them. If they ever quote you they will link to you & the added
advantage will be that their articles will get published in good
places. Imagine an incoming link to your site from TIME or
NATIONAL GEOGRAPHIC.
What if you don’t have great content writing skills or the
necessary expertise. Then do the next best thing. Ask for
permission from writers to host their content on your site in
exchange from link from it. So, if you are able to create a good
selection of articles people will still link to you for a good
compilation.
Now to the next step of creating one way links:
Apart from content you can use other free available downloads
from your site as the carrot for people to link to you. This
free carrot can be a good software tool relating to your domain
or an ebook (content again) etc. If people perceive value in
what you are offering chance are they will reciprocate by
linking to you. Another way to leverage this free download
scheme is to get listed in the directories & portals which offer
a listing of freeware on the net. Search the SE using keyword
freeware directories. Or shareware directories
You can possibly start with
http://dmoz.org/Computers/Software/Freeware/Directories/
or
http://dmoz.org/Computers/Software/Freeware/Download_Locations/.
Or
http://dmoz.org/Computers/Internet/WWW/Free_Stuff/Link_Pages/.
Or http://dmoz.org/Computers/Software/Shareware/Directories/
Survey the products & services in your domain. Pick up the good
ones & write reviews for it. Then submit those reviews to the
concerned site/s. More often then not they will use it while
providing a link back to you for the credits.
Another way of getting some links is to hold a contest or host
sweepstakes on your site. Once you have this in place get it
listed with the directories which offer free contests & games
listings. You can search SE for contest directories or start
from here
http://directory.google.com/Top/Games/Gambling/Contests_and_Sweep
stakes/Directories/
All this is effective when you are creating content or giving
something free or reviewing someone elses’ offering. However
there are ways to create one way links which are different than
the abovementioned strategies. This entails leaving your
footsteps where ever you go. In simpler terms keep your
signature file ready( with a hyperlink) & then post it wherever
possible.
Whenever you visit a site, write a comment in the guest book
with your signature file.
Post messages on the forums or some chat rooms relating to your
topic with hyperlink built in ( check which forums allow that).
Post messages in the usenet newsgroups with hyperlink. For
selecting the right newsgroup to send a message you can search
with your prime keyword on google groups.
Always remember to have your signature file in your email.
Another way of creating one way incoming links into your site is
by either starting an online award category or by participating
in an award category.
If you are an award giver the recipient will place your gif
file(with hyperlink in it) on his site. If you win an award you
will link to the award site & they in turn generally link to you.
Another play is to book additional space/ additional url on any
other server & create a small site on it(related to your topic
area with some unique content) & link it to the original site. A
variation of this is to create a blog ( search SE for blog ) or
start here
http://directory.google.com/Top/Computers/Internet/On_the_Web/Web
logs/Tools/?tc=1 .
Link this blog to your web site.
Another long winding however effective way to create incoming
links is to host affiliate programs or launch banner exchange
programs or launch a web ring program from your site. People who
will sign up will have links pointing to your site from theirs.
However this approach does take time & efforts to bear fruit.
In almost all these variations one of the most important
parameters you can control is the anchor text.
These are just some of the methods that you can undertake
profitably.
Once you are done with your one way linking campaign, its time
to start with reciprocal linking campaigns
Related articles
|
|
|
