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Home::Link Popularity
One Way Linking Campaign- I
Author : Vikas Malhotra
This article explains in detail the various issues related to
the linking campaign that you will need to mount, to establish
your worth in the algorithms of search engines . Some of the
issues that we will be tackling in this & subsequent articles
are:
-Creating one way incoming links to your site.
-The identification of resources to link.
-Evaluation of the resources identified.
-How to approach others with your link requests( some samples).
-Where to put the link the link in your web site.
-Where should the incoming link to your web site be placed in
others site.
-The almighty anchor text.
-Linking software evaluation.
-The donts of linking campaign.
-Sundry tips & trips.
-How to maintain the linking ledger.
Before we begin with the details of your linking campaign(LC) we
are assuming that your site has some great content or some good
tool or something which creates unique value(UV) for visitors.
Remember to keep the UV as the lynchpin of your web site linking
strategy. Think about is like this. Would you want to link to
someone who doesn’t have anything of merit on his or her site.
Hence the first step should be to set up your house properly
before inviting others (SE, editors & web masters).
Now that you have created noteworthy inducements lets get
started with the LC. Pls remember that one good quality incoming
link is better than 100 inferior quality incoming ones. The
quality of the linking campaign is very (allow me top add one
more very) very important.
First item on the agenda is to generate & create one way
incoming links into your web site. These links are at the
highest priority as far as our LC goes. This is because the SE
sees them as they are: one way links. This gives it a
significant vote. In other words the SE knows that you have not
traded a link Some one has found genuine merit in your web site
& has linked to you. They value that link higher than others
(all others remaining equal).
Hence our first effort should be directed towards creating
these. Now some of the ways to do this is:
Get the directory listings first. There are numerous
directories( Dmoz, Yahoo, Zeal) etc which one can submit a site
to. With some one like dmoz you can aspire for more than one
incoming link as well. You can try some of the paid options of
URL inclusion if your budget permits it ( business.com,
yahoo.com etc) Then there are multiple, regional & topical
directories which one can look for & get the site submitted to.
Then of course there are some portals which are hubs for the
theme that your web site is on. Find them & submit to them( a
great way to look for them is to go to Teoma & give your key
search term in their search box .On the results page look at the
resources sections. The hubs of your theme or domain area will
be listed in there)
Once you have found & listed into these directories, hubs,
portals etc what do you do. Take the next step for creating one
way links.
That is become the internet guru on your subject matter. To get
yourself to that status write articles & columns on your subject
matter of expertise. These articles should be genuine content
which adds value to the reader & are not just under cover
publicity campaigns for your product or service. Once these
articles are created include your bio ( obviously with your
hyperlink into it- this is great place to control your anchor
text so be judicious ) & submit that article to various online
resources & content providers.
To find a listing of those do an online search for the keyword
Article banks.( the most cited resource for this is
http://www.coachmaria.com/articles/articlebanks.html) Choose you
targets & start to submit articles.(Don’t forget to host that
content on your site as well). This is generally what people
will link to.
Another place to contribute these articles is to the sites which
are ranking ahead of you on your key search phrase. Most
probably they will also have quality content on their site. So
if you have genuine content, they will welcome your
contribution.
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