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Home::Link Popularity
The Quest For Links
Author : Thomas Jenkins
High ranking on Google and other such search engines is largely
based on the number of sites that links to your page. Due to
this factor, the SE conscious web master is eternally engaged in
a quest for links. In this article I shall reveal some of the
does and don'ts, and perhaps even a few tips and tricks to help
you along your quest.
Links exchanges can be extremely productive, but here are a few
things to consider. Set up a separate page where you will put
your reciprocal links, however, do not name this page links.html
or links.htm, call it associates.html. This will make other
webmasters more attracted to having a link on your page, also it
seems a lot more professional to have 'associates' rather than;
'random people I decided to exchange links with to gain/maintain
a high SE ranking'.
Furthermore, when first starting out on your quest for links,
always be the one to make the first move, by placing a link to
someone's page in anticipation of them reciprocating. You can
always remove it if they don't, and it is likely to encourage
them to add a link to your site. Do not be afraid to approach
the 'Big Boys', do a search in Google for your keyword, and
contact the people that rank highest. This makes perfect sense,
but many people simply do not bother contacting the webmasters
at the top - thinking they would never agree to exchange links
with them. But remember; they too have to maintain their high
position and getting new links is the easiest way to do this.
Moreover, exchanging links with high ranking sites is far more
productive, Google is after all based on weighted voting.
To make the most of the links to you, submit the pages that link
to your site to the search engines, this will ensure that their
'votes' are counted, and if you let people know that you are
submitting their pages for free, just because they linked to
you, then people are far more likely to link to you in the
future. The easiest way to get loads of links from a high
ranking site to your own is through forums. Becoming very active
on popular forums is a great way to increase search engine
ranking.
Another good tip is to submit the pages of the forum that have
your link on, to the search engines. Now people are going to be
sitting there reading this and thinking, 'there is no need to do
that, Google crawls every link on a page and they will
eventually get to the link to your site'. However, EVENTUALLY,
is the key word (if you pardon the pun), submitting directly to
the search engines will make the process quicker. Also, there is
evidence to suggest that pages submitted directly to the search
engines and linked to in other pages gain higher ranking.
Furthermore, Google does not penalise for over submission, so
where's the harm? Always ensure that you exchange links with
sites relevant to yours, but not too relevant, the last thing
you want to do is promote your competition. For example, if you
run a web design company, exchange links with web design
resource sites, SEOs, graphic designers, but not other web
design companies - unless you have formed a good relationship
with that company and work collaboratively on projects or work
in different markets.
Good luck on your quest for links!
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