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Home::Link Popularity
What's the Big Hurry?
Author : Rick Hendershot
by Rick Hendershot, Marketing Bites
Quite often I get asked what the magic solution is for getting
better Google ranking. Sometimes the questions sound fairly
naive, something like this:
"I have recently established a site called wazooski.com and
would like to rank much higher in Google, Yahoo and MSN. Can you
tell me how to do this without spending a lot of money? Can I
get into the top 10 within 1 or 2 months?"
This is one of those "rookie" questions. Experienced marketers
know that predicting search engine rankings is always a hit or
miss affair. SEO practitioners who "guarantee" high search
engine rankings are making misleading claims, intended only to
sell their services.
Imagine how many sites within any competitive area are going
after those "top 10" rankings. Many of your competitors have
been around for a few years, so they have an established site
with lots of valuable content, steady traffic, and thousands of
sites linking into them. How can you expect just to throw up a
site and within a month or two walk away with a "top 10"
position?
This is only possible within a narrowly defined, highly
specialized niche. Say for instance you are going to hold a
Wazooski family reunion next year, and want to use the internet
to promote it. Chances are a few well placed announcements
scattered around 20 or 30 article sites, directories and blogs
will generate enough search engine activity to get you good
positioning in the search engines. Within a month or two you
should get the number one spot for "Wazooski family reunion",
within the top 10 for "Wazooski", and possibly even an
honourable mention further down the list for "family reunion".
Using a blog or two will often speed this process up
considerably.
The reason is pretty obvious: there is not a lot of competition
for "Wazooski family reunion". In fact you may be the only one
competing for that term. All you really need to do is get your
site or your announcements spidered and the chances are pretty
good that you will get a high ranking almost immediately.
But try this with a more competitive term and you are talking a
completely different game. Considering that most competitive
terms have thousands of sites chasing after that illusive "top
10" ranking, you will be lucky to even get on the radar screen.
And trying to do it within a month or two is almost completely
unrealistic.
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