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Home::Link Popularity
How to promote website's popularity?
Author : Purva Mewar
Once your site is launched, half your battle is won. What lies
ahead is the interesting and challenging part of the game.
Learning the basics of HTML, creating pages etc actually gets
boring for some and they leave it at that.. But once you are
beyond the basics, life gets better. The next step is promoting
your website. There are various ways to do it.
Press-Release: There are various websites
dedicated to press-releases and announcements. You can submit
your site briefings to them. What you have to make sure is, that
your press release is not a general, ordinary, uninteresting
paragraph. In such a case these websites are most likely not to
publish it. It has to have a niche, news-value plus useful and
interesting content. Make sure of an informative yet interesting
headline. Likewise for body copy. There are various websites
dedicated to press-releases and announcements. You can submit
your site briefings to them. What you have to make sure is, that
your press release is not a general, ordinary, interesting
paragraph. In such a case these websites are most likely not to
publish it. It has to have a niche, news-value plus useful and
interesting content Make sure of an informative yet interesting
headline. Likewise for body copy.
Link Exchange: Exchaning links with sites of
similar/ complementary theme is the single most important and
guaranteed technique to attain link popularity and move up in
search engines. You must try and link to relevant sites as far
as possible. You should also make sure that link pages of your
own site are categorized properly and that they do not have more
than 25 links on one page.
Writing Articles: Write articles related to your
main theme and post them to articles' directories. There are
many websites exclusively dedicated to articles. You can use
articles available on such websites on your website, which may
have been written by webmasters like you and me, and can post
articles which other people can read or reproduce on their
sites. The more people re-print your article on their sites, the
better. It gives you the advantage of one way linking. The
webmasters who use your articles, will in reciprocation place
your sites link at the bottom of article along with your name.
You can also promote your websites by hiring professional
companies, who will do all the above and more for you and will
charge you a certain amount for it. Some use software, some
claim to do it manually. Depending on your budget you hire them.
There are many more ways in between to promote your sites
further which you learn as you proceed. Be sure about one thing,
having a website on the net is pointless unless its reaching
your target audience. And for it to reach them or have surfers
visiting your site, promoting your site is a must.
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