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Home::Link Popularity
How to find out how well is your website doing?
Author : Purva Mewar
You have website. You may have built it yourself or may have
hired a proffessional to do the job for you. Now that its up on
the net, you would like to know how well is it doing and what
are the ways to find it out.
We will start from the scratch. And we will take only google
into consideration for better and easier understanding of
fundamentals involved.
In Google Search Engine type your url and check how many pages
of your site have been indexed. Better still, find out a "free
link popularity tool" and see how many pages have been indexed
by google. `Indexed' means, pages that google has taken
cognizance of. When google has not yet taken a note of existence
of your site or some of its pages, under such instance when you
type the url in search engine the message "google has no
information about this page" appears. IN the opposite situation
" Google has the following information about your site" flashes.
After google indexes your page or site, it keeps a constant
watch on it, in terms of changes made to the page, improvements,
additions etc. And after keeping a vigil and finding it upto the
mark (or moving towards it), it gives a rank to the page. Google
ranks all the pages of your site separately. Each page is a site
fo it. So you a webmaster has to make sure that each page is
well designed, tightly themed and well optimized. Page Rank
these days takes anywhere between 3-4 months for an average,
beginner's site. Tho there are exceptions, generally it takes
time. Inexing happens in a week's time after your site ahs been
launched or new page has been added. Sometimes lesser than that.
To find out the rank of your site or indvidual pages (as well as
your competitor's), you need to download the Google Toolbar. The
tool is simple and free to download and install. Its the most
widely used tool across the net, by webmasters. A grey line
indicates penalized site. Green indicates PageRank and epmty
white bar is a site that is not yet ranked.
A more advanced and realistic way to find out how well is your
site doing and moving up the search engine is by checking link
popularity of your site. There are free tools available online
which will indicate your link popularity in variuos search
engines.
The more sites link to you, the better is your link popularity.
The better your link popularity, the better. In terms of
traffic, sales and profitabilty.
The free tools also give details of sites in your category which
are doing better than you or are at the top. When you look at
their statistics, you will be in a better position to judge and
improve your own site. You can always go to their site and have
a look at it. You may be able to find reasons which draws so
much traffic to it.
In short - pages indexed by spiders or variuos search engines,
is first good news. Pages ranked is second good news, and
`steadily increasing' link popularity is the third and msot
important good news. Best news rather. One has to constantly
work on improving one's link popularity. The more sites link to
you, via link exchange, apdi advertising or articles..in
whichever way you get linking from highly ranked site, it works
in your favor.
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