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Home::Entertainment
It's Time to think about what Mom wants
Author : Alexandra Warner
According to the US Census Bureau, there are an estimated 82.5
million mothers in the United States. As soon as Valentine's Day
is over, it's time to start thinking about the next big shopping
day, Mother's Day.
Once a woman becomes a mom, she tends to value her mom and her
mom's mom more than she did before, and wants to recognize them
on Mother's Day. That said, the average person plans to spend
about $104.63 on Mother's Day gifts and activities, which falls
on May 14th.
Cards are number one among those buying gifts for Mother's Day,
and Mother's Day is the third-largest card-sending holiday in
the United States, according to Hallmark research. Industry
wide, Americans will send more than 152 million Mother's Day
cards this year but some gift suggestions for mother's day
include; flowers, apparel and jewelry, beauty and perfume,
personalized gifts, and gift baskets of various types.
Those planning to buy electronics or computer-related
accessories will spend the most, paying an average of $100.02
for their Mother's Day purchase. If you're giving mom jewelry,
you will spend somewhere in the neighborhood of $79.31 and those
treating mom to a personal service, such as a trip to the spa,
will spend about $60.72. Those of you who are planning to
celebrate with a special brunch or dinner will spend about
$43.38 on that outing.
Flowers and greeting cards are still Mother's Day favorites,
with more than half of us planning to buy flowers (50.7%) and
nearly three-fourths (73.6%) of us will be purchasing a Mother's
Day card. Moms will also be receiving more gift certificates
this year, as more than a quarter (25.5%) of us are planning to
give gift certificates, an increase of almost 10 percent from
2005.
It looks like we are purchasing a wider variety of gifts for
Mother's Day, including spa visits and electronics, but the
average American still finds flowers and greeting cards to be a
Mother's Day staple. We know that moms want to be pampered on
Mother's Day, so we tend to buy the special women in our lives a
gift that she probably would not buy for herself.
Finally, men will lead the pack, spending $139.02 on average
this Mother's Day, almost twice as much as the average woman
($74.28).
Happy Mother's Day!
A. Warner
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